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What to expect at ICE 2016, 2nd - 4th February

2016-08-26 12:52:52.014316

It’s that time of the year again. The ExCel convention centre in London’s docklands is hosting one of the most popular events in the gaming industry, ICE 2016. The event, which saw 25,497 visitors attend last year, offers a platform for businesses in the gaming industry to showcase their innovations in many aspects of the gaming industry, from casino software to social gaming and sports betting. The current exhibitor list includes iGaming software solutions provider Every Matrix and the British Gambling Commission.

ICE 2016 has loads on offer for visitors. The ICE Conferences, a series of talks by leading experts in the field, have an impressive line-up of speakers this year.

On 2nd February at 10:25am, Raphael Arnold, CEO of Netrefer, will provide information on how to optimise casino marketing campaigns. Under the title of “Demystifying performance marketing data”, Arnold will discuss performance marketing journey data, how ROI can be improved through good data and customer lifecycles. This should be a talk particularly useful for casino operators.