Pragmatic Play signs new deal with Kindred Group

The deal will allow Pragmatic to grow its presence in regulated markets. The company provides a large number of online casino games, live casino games, and video slots. The Kindred Group is one of the major providers of online casino games in Europe, with offices in 12 countries, including France, Sweden, Malta, England, Denmark, and Holland. They are also licensed in 12 jurisdictions.

Pragmatic Play's products include the celebrated Wolf Gold and the newly released Ancient Egypt Classic, as casinoreviews.co.uk reports. Kindred players will be able to play both of these titles via the operator’s brands, such as Unibet. Pragmatic will see a number of its products be made available to the operators Italian players via Unibet.it. The deal sees the company expand its reach even further into the Italian market, after the provider's games were rolled out with Betsson’s StarCasino and OIA Services.

More content, more experiences

Pragmatic’s Chief Commercial Officer, Melissa Summerfield, said that she is delighted that the firm will be in a position to offer Kindred Group gaming content to its customers and provide them with enhanced online gaming and casino experiences with their diverse and exciting mobile-focused products.

Ms Summerfield said that Pragmatic plans to ensure that each of their games is fresh, fun to play, and embraces the latest in technology, with a quality that appeals to a wide range of players.

Kindred Group’s Head of Gaming, Cristiano Blanco, said that Pragmatic’s products are perfect for what they are trying to do and for the kind of exciting games that they like to offer their players.

Kindred Group’s Head of Casino, David Robertson, said that the fact that Pragmatic releases new content on a consistent basis was appealing to them and that they are looking forward to a rewarding partnership.

Busy making deals

Pragmatic Play has accentuated its place as among the major providers in the market with the purchase of live casino studio Extreme Live Gaming. Live games via Extreme Live Gaming are a key part of Pragmatic’s content. As a leading games provider, the company provides innovate solutions to players with a full line-up of mobile gaming content.

Pragmatic has also recently expanded its presence in Portugal after coming to terms with Bet.pt. This is in addition to a similar deal with Åland-based gaming operator Paf (Ålands Penningautomatförening), as well as PokerStars Casino.

About Pragmac Play

Pragmatic Play is a content provider of multiple games to the online gaming industry, offering mobile-focused, regulated, and innovative products. Its gaming library includes unique content comprising more than 100 HTML 5 games, available to play in 26 languages, numerous currencies, and all leading certified markets.

Pragmatic seeks to look for new ways to continue offering exciting entertainment in each of its titles. The operator sees engagement as an important factor in the customer experience and the fact that it now includes games from the Kindred Group ensures that customers will get an even more rewarding gaming experience.

About Kindred Group

Kindred has unified 11 of the most reputable iGaming brands in Europe, creating of the world’s largest online gambling companies in the process.

Kindred's Affiliates brands offer players an opportunity to play popular games from the likes of NetEnt and Microgaming, in addition to poker, bingo, and betting. The programme has been around for many years and promotes to players in most parts of the wolds, with the exception of a few regions, such as the U.S.