Playtech strikes OPAP partnership, opens huge live casino studio

Playtech’s three-year agreement with OPAP covers the supply of self-service betting terminals, relevant software and services, as well as the subsequent introduction of an over-the-counter sports-betting solution.

Playtech BGT Sports will roll out the machines this year and will provide a fully-managed service to OPAP, including trading and over 25,000 in-play markets.

“There are multiple opportunities to further develop our relationship as OPAP looks to enhance its digital retail offering and we believe today's agreement marks the start of a long and successful relationship,” Playtech BGT Sports chief executive Armin Sageder said.

OPAP chief executive Damian Cope added: “The introduction of SSBTs is aligned with our strategic priority to build a world-class portfolio of products and services for OPAP. Our cooperation with Playtech will contribute to the considerable improvement of our retail sports-betting offering and the enhancement of our customers' experience.”

Playtech said that the Riga live casino studio has been opened due to a huge surge in client demand.

Built on top of the city’s fortified 16th-century walls in the heart of the city’s Old Town, the studio has a capacity of 8,500 square metres.