Exciting facts from the NetEnt Annual ReportWednesday, Mar 30, 2016 11:22
NetEntertainment furthers gender-balance in the gaming industry
Less of a surprise, however noteworthy are the total of seven industry awards NetEntertainment bagged in 2015 alone. Alongside prizes for the Game of the Year and the Digital Industry Supplier of the Year, NetEntertainment won a prize at the Women in Gaming Awards. Fayan Pourisa, Development Manager at NetEntertainment in Stockholm, won the award in the category 'Hidden Talent'.
NetEntertainment's strong focus on furthering women within the traditionally male-dominated gaming industry further manifests itself in 38% of the workforce being made up of women, and women making up for 50% of senior management positions.
NetEntertainment sets new records
During 2015, NetEntertainment has scored new records, both in regard to its revenues and profits. The total revenue of NetEntertainment stood at 1,132,424,894 Swedish Krona (approx. 121,990,717.74 Euro) in 2015. From 2012 to 2015, NetEntertainment's revenue grew by 33 %.
“An important milestone during the year was that NetEnt's games were launched in the state of New Jersey,” writes NetEntertainment in its statement. This development, however, can be reasonably assumed to have even greater impact in the coming year, when the New Jersey market will gain in even greater importance.
“We deliver on our long-term strategy for profitable growth through new products, new customers and new markets. In 2015 we signed up 43 new customers and went live with 37 new customers, while at the same time underlying growth for our existing customers was solid,” said Per Eriksson, President and CEO of NetEntertainment.
NetEntertainment embraces innovation
NetEntertainment views added gambling regulations not as a hurdle, but as an opportunity to bring safe and legal gaming to the masses. “Besides the most important license in Malta, NetEnt also holds licenses in Gibraltar and Alderney, which in a similar manner enable the delivery of services to other EU countries. Italy and Denmark, which have been re-regulated in the past few years, are important markets for NetEnt,” states NetEntertainment.
Furthermore, improved mobile technology has resulted in fantastic results for the company. 30 % of revenue shares are now a result from mobile games. Its focus on mobile technology stems from what the company sees as customer-driven innovation, which focuses on the customer's needs.
NetEntertainment's 2015 report boasts a wealth of information and figures, manifesting the health of the software provider. A total of 15 new games has been released throughout 2015, more than one per month. This figure, coupled with the popularity of NetEntertainment's games, speaks volumes.