EveryMatrix launches new GamMatrix CRM System

Initially unveiled at ICE 2017, the intelligent CRM system aims to drive client retention and player engagement metrics by utilising a number of real-time data points combined with refined user variables attributed to player behaviour.

EveryMatrix clients will benefit from better-targeted customer messaging and further segmentation of their player databases through in-play engagement and analysis of user gaming habits.

The technology suppliers, development team states that the intelligent system will lead to optimise performance with improved marketing ROI and reduced customer churn throughout its partner network.

Ebbe Groes CEO of EveryMatrix commented on GamMatrix CRM Agent System “Having access to features, such as customer intelligence, predictive analytics or content recommendations, operators will be able to identify each customer’s importance as well as what offer and content fits each. With this wealth of data at their disposal, our clients can better customise their marketing campaigns to address players’ needs and find new ways of targeting the desired player group.”