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Bookmakers experience profitable Grand National

2016-05-05 11:28:53

We reported on the profit bookmakers made during Cheltenham. Few weeks after, another highlight was in store for bookmakers, such as Paddy Power and Ladbrokes, whose brands ensnare horse racing events. The Grand National is held annually in Aintree and provides sports betting companies with an opportunity to attract new, and retain longstanding customers.

“It is estimated that a quarter of the UK adult population will bet on the Crabbie’s sponsored Grand National in 2016. Most people will have a small each-way bet on a horse they fancy for no other reason then they like the name,” reads one excerpt, publishes as part of a Betfair ad.

With The Grand National races over, analysts have started to speculate on how high bookmaker profits were this year.

Bookmakers in the UK are estimated to have made over £75m (close to €94m) in profits. According to data released by, over 35 million bets were expected for the Grand National alone.