Betsson AB appoints new CEO and president

The Swedish online gaming operator Bettson SA appointed a new CEO and president. Today marks Ulrik Bengtsson's first day as CEO. Bengtsson comes with a wealth of experience in digital consumer services and last held the position as CEO at BML.

“It will be great to have Ulrik as CEO of the parent company. He knows the entire operations of the Betsson group,” commented Pontus Lindwall, who had taken on the role as temporary CEO and president, following Magnus Silfverberg's departure in July 2015. Lindwall will now return to his former position in the group.

“I have been a part of an incredible journey over the past four years with Betsson but I think that we are still only at the start of a structural transformation of the entire industry, which is enabled by a continued transfer of the activity towards online,” Bengtsson noted.

Following the announcement, shares in Betsson AB were trading up and currently stand at 124.10 SEK.