A first for iGaming!Monday, Jun 12, 2017 09:58
The partnership has been set up for the intention of offering the payment method to its customers.
Customers will be able to top up and withdraw funds from their accounts simply by downloading the payment app and using Seqr on their smartphone securely and conveniently. A number of individual operators have already activated the Seqr services, or are currently in the process of doing so.
The arrangement with iGaming Cloud is a testament to Seqr’s inroads into the hugely growing gaming market as it scales to many operators via one single integration. The arrangement will make headway for Seqr to become available as a new payment method at approximately 40 operators using the iGaming Cloud’s platform.
“Seqr fits well into our goals to eliminate technological bottlenecks and significantly reduce costs for operators and white labels solutions”, says Ian Bradbury, iGaming Cloud’s Head of Payment. “iGaming Cloud’s vision is to make the iGaming industry lean, and mobile devices are an important part of our everyday life, so it is a natural step for iGaming Cloud to engage the mobile channel in a broader way. Seqr makes the customer experience much simpler and more effective. Seqr also gives our customers (operators) the possibility to create attractive offers together with Seqr to help drive customer acquisition. On top of that, there is the possibility to reach existing Seqr users directly through Seqr, which is very interesting”.
Peter Fredell, CEO at Seamless said “The partnership with iGaming Cloud and the Gaming Innovation Group is an important step in our strategy for greater market penetration into the iGaming industry. When Seqr was launched 4 years ago the strategy was to approach the physical everyday merchants, such as supermarkets, convenient stores, fast food chains, parking etc., in order to create a Seqr user base before approaching niche industries such as iGaming. As we have now reached that goal with Seqr established in 16 countries, the timing is right to move into the iGaming industry”.
Gaming Innovation Group is the parent company of several iGaming subsidiaries including the sports betting and casino sites such as Guts, Rizk and Betspin, platform technology provider iGamingCloud and online marketing firm Innovation Labs.
About Gaming Innovation Group
Gaming Innovation Group Inc. (formerly Nio Inc.) is a US corporation incorporated in the state of Delaware with its registered address in Bokeelia, Florida, USA, and is traded on the Oslo Stock Exchange under the ticker symbol “GIG”.
Gaming Innovation Group is an international internet gaming company with attractive market positions in three iGaming segments; Cloud services, Live betting and casinos, and Marketing services. Gaming Innovation Group has its operations run out of Malta.
In a shareholder meeting on May 12, 2015, Nio Inc. voted to change the name of the Company to Gaming Innovation Group Inc. to reflect the change in the Company strategy with Gaming Innovation Group on Malta now being the core of the Company's operating activities.