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William Hill withdraws from Polish market

2017-03-27 13:17:28

William Hill (also known as Will Hill) has become the latest gambling operator to withdraw from the newly regulated Polish online betting market.

The bookmaker will shut down all of its Polish betting services on April 1st. The bookmaker has formally confirmed this to its customers. All marketing partners of William Hill have been asked to stop all campaigns within Poland and all Polish customer funds will be cleared and settled in the coming weeks.


William Hill published its yearly financial results in February 2017 which indicated a 3% drop in its year-on-year revenue. Following the decline in revenue for what William Hill cited as a challenging year as well as the turn recent regulatory developments in Poland took, the operator contacted its customers and affiliates to inform them its services will no longer be available on the territory of the country as of April 1, 2017.

Both affiliates and customers of the UK-based operator were informed of this decision via emails, which stated that none of William Hill’s product offerings will be available to Polish players after this month ends. The email also stated that all registered players, residing in Poland, are required to withdraw their existing balance from their William Hill accounts prior to April 1. After this date, the accounts of Polish customers will be suspended. Players, who fail to cash out within the specified period, should get in touch with the operator’s customer support agents in order to request the withdrawal of their existing balance.