Unibet Italia announce NYX partnership

Unibet is one of the largest and most popular online gambling companies in the world. The company boasts over 9.5 million customers in more than 100 countries and employs over 650 people. Unibet is part of the online gaming conglomerate the Kindred Group, alongside 13 other online casinos including Stan James and 32Red. The site offers sports betting and casino games with one of the largest selections available online. Players at Unibet can enjoy a wide range of slots, table games, bingo and live casino. The games come from a number of different providers such as NetEnt, Microgaming, WMS, Genesis and new to players at Unibet Italia, NYX. Unibet’s latest gaming partnership will see NYX’s Open Gaming System (OGS) integrated into the Unibet.it platform.

A Perfect Match

Unibet is one of Europe’s biggest and most well respected online gambling companies. Unibet currently operate across several European countries including Belgium, Germany, France, Portugal, Poland, Romania, the UK and Italy. The online casinos in each country all have a slightly different selection of games due to different licensing agreements in different territories between Unibet and the software developers. Unibet has recently announced a partnership with NYX gaming in Italy to bring their Open Gaming System (OGS) to their Italian site. The NYX OGS is already live in a number of other jurisdictions such as the UK, Romania and Denmark. Unibet Italia will now be able to offer players the wide range of games available through OGS including content from top software developers including NextGen and BetDigital.

Making the announcement Kindred’s Head of Gaming Fredrik Kjell said: “As part of our efforts to improve and expand Unibet’s product portfolio in Italy, it was important for us to offer NYX OGS games to our customers, which have performed strongly in the other jurisdictions we operate in. We are very familiar with NYX’s quality content, and are thrilled to have partnered with them once again.”

Andrea Guzzon, a general manager for Game360 who are a NYX owned studio based in Rome and who oversaw the delivery of OGS to Unibet added, “NYX Gaming Group is excited to see this initial launch of games to Unibet in Italy; a development that significantly expands our global relationship with a key partner in the Kindred Group.”

NYX Gaming

NYX Gaming is one of the largest software developers in the online gaming industry. The company provides a full range of products and gaming solutions to some of the world’s largest lotteries, casinos and gaming operators. NYX Gaming have one of the broadest distributions in the industry with over 200 unique customers across the globe. The award-winning NYX Open Gaming System (OGS) software is the industry’s market leading gaming offering with access to over 2000 game titles. By producing their own excellent content and partnering with some of the world’s best game studios NYX have created a portfolio of content that is unrivalled in both quality and quantity. Some of the most popular games offered by NYX include the Great Wild Elk, A Dragon’s Story, Witch Pickings, Gorilla Go Wild and Merlin’s Magic Respins. NYX Gaming OGS is currently available on William Hill, Mr Green, Betsson, Unibet and Bet365.

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