Unibet are driving into the fast lane!

Full speed ahead with Unibet

Online gaming and sportsbook operator Unibet have just recently announced they have entered into a two-year partnership with Australian motor-racing series, the Supercars Championship. The Aussies like their fast cars just like they like their fast cash and now Unibet will be helping to provide both elements to those down under and across the world. As part of the terrific deal, which comes into effect very soon, Unibet will serve as the official betting and wagering partner of the series. Unibet will be looking to increase their amount of customers that use their site in Australia, the Aussies love their cars, along with many sports and online gaming so the deal should be great for both parties.

There will be no need to stop with Unibet

Unibet offer excellent sports odds while their online casino is always updating their fantastic bonuses and promotions. Unibet already has quite a strong fan base in Australia but as part of this new partnership, Unibet will be expecting their online user count to skyrocket. Unibet will benefit from on-track signage at all race events and also work with the series on various joint initiatives, including consumer promotions and other activations. The supercars series hold many major events across Australia, and they will be delighted to get a big brand name such as Unibet on board to help out. The Unibet marketing team will help out, so the Supercars series will be looking to expand in the near future also.

Unibet driving ahead both online and offline

The partnership will help both parties in both a physical presence and in the online environment. With the advancements in technology, the internet and social media in recent years, a strong online presence is vital for a business to succeed, so the Supercars Series will be glad that the Unibet team will be on hand to help out. The two parties have said that the new partnership will focus heavily on digital content integration, in an effort to give fans a “deeper understanding” of statistics behind the sports.

Excitement and entertainment means the collaboration will be successful

Both Unibet and Supercars both believe that entertaining their customers is the most important service they should be aiming to provide. Unibet offer exciting and innovative online casino games while their sportsbook offers odds on markets which can’t be found anywhere else. Matt Braid who is the Supercars managing director, stated: “The high quality, intense competition of our sport delivers excitement to millions of passionate fans which make Supercars the ideal partner for Unibet. Meanwhile, Unibet are also excited about the collaboration, Julian Timmins who is head of marketing and operations at Unibet, also commented on the partnership: “Unibet Australia is looking forward to working with Supercars to ensure fans are as well informed as possible when watching and betting on their favourite teams and drivers.”

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