The sun shone on Bet365 in May!

Betting experts, indeed!

The pair made up the top two for each of the top five matches on bettingexpert, which also included both matches between Monaco and Juventus, San Antonio Spurs vs Houston Rockets and Boston Celtics vs Washington Wizards. Interwetten was a surprise inclusion in the top three for the Real vs Atletico match, with 6% of the tips on the Champions League semi-final first leg.

Bet365 also came out as the favoured bookmaker for 1×2 Champions League punters in the UK, while Serbia, which last month came out on top for Champions League tips from a country not represented, showed an overriding preference for the 1×2 market in the competition (33.3%).

In the meantime, Marathonbet was the top choice for the 1×2 Champions League market in Spain, a country which has claimed the last four titles since Bayern Munich’s 2013 triumph at Wembley.

Market Leader

Despite sharing its big match dominance with Bet365, Unibet was the market leader in two of the biggest overall markets in France, with 36.8% of the over/under bets and 31.6% of the 1×2 bets for last month’s Champions League action.

Using data from Google Trends, Bookmaker Ratings has proved that Bet365 was consistently the most searched for bookmaker in the UK between April 2014 and April 2017.

Although there were short periods where other firms rivalled its Google search popularity, Bet365 has been “thriving in terms of online popularity” since selling off the entire portfolio of its betting shop chain to become a solely online-based gambling company back in 2005.

Surprise, Surprise

888sport’s second placed position was something of a surprise, especially placing ahead of Ladbrokes, while big names such as Paddy Power, Betfair and Betfred failed to make the top four. Like 888sport, Marathonbet was able to keep up with Bet365 around the first half of last year but was unable to match the search engine leader over the course of the three-year period.

Meanwhile, Ladbrokes, perhaps the best known in the UK of the top three challengers, has tailed off in search popularity relative to Bet365 since a spike in the second half of 2014, which can probably be attributed to the FIFA World Cup in Brazil.

About Bet365

Bet365 Group Ltd is a gambling company, which is based in the UK. Bet365 is one of the world's leading online gambling groups, boasting over 19 million customers in almost two hundred countries. The Group employs over 3,000 people and is the largest private employer in the city of Stoke-on-Trent. Bet365 is an online gambling company offering sports betting, poker, casino, games, and bingo, as well as video streams on sporting events. Bet365 also offers an on-course bookmaking service.

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