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The Italian Job - Betfair partners with Italian giants, Juventus

2017-07-28 10:45:00

Ciao Betfair

Betfair has signed a partnership with Italian football giants Juventus FC. This deal will further increase Betfair’s brand profile in Italy. Betfair will become the club’s new official gaming and betting digital partner. Betfair is no stranger to Italian lifestyle, as they have been in Italy for almost a decade. They will now be Juventus’ partner for the upcoming 2017/2018 football season, under a multi-year deal. Juventus are one of European football’s biggest clubs and they reached the European Champions League final this season and they have won the Serie A for the past six seasons.

Black and White stripes for Betfair

Betfair will be delighted to be wearing the famous black and white stripes next season. As part of the new partnership, Betfair will be able to use the Juventus’ name and image rights in its promotional material in Italy and other markets around the world. The deal is also huge for Juventus who will be delighted to have one of Europe’s biggest sports operators collaborating with them. Juventus fans love their football and they will be able to benefit from exclusive online offers from Betfair Betfair branding will be taking over Turin as the sports operator will be helping out with the Juventus training centre and in a variety of club publications across the Italian giant’s digital channels.