The Betfair App - an app worth downloading!

Betfair is one of the UK’s largest online casinos. The company is an international, multi-channel sports and gaming operation. In 2016 Betfair teamed up with another one of the UK’s biggest betting firms Paddy Power to create one of the world’s biggest online gaming conglomerates, the Paddy Power Betfair Group. The Betfair casino is powered by the excellent software company Playtech who are responsible for some of the industry’s most popular games. The site offers a wide range slots including popular jackpot slots such as Jackpot Giant and Sweet Party. Players can also enjoy table games including Blackjack, Baccarat, Roulette, Casino Hold’em and Craps. Through the fantastic Betfair App all of their games are also available on the go, anytime and anywhere.

The Betfair App

Betfair were one of the first online gaming companies to develop a mobile app and the UK company has remained at the forefront of mobile gaming. At an early stage, Betfair recognized the potential of mobile to offer players a more convenient gaming experience and to connect with gamers at a more personal level. 81% of Betfair’s revenue comes from online gaming with a huge proportion of this being attributed to mobile gaming through their app.

The Betfair app is available for download for Android and Apple devices from the Google Play Store and Apple iStore respectively. The app is available to anyone who holds a Betfair account. If you don’t have a Betfair account you can sign up today and avail of their fantastic welcome offer which includes a £$€30 free bet. You’ll need to register with Betfair before you can download the app.

The Betfair app is everything that you’d expect from one of the biggest online gaming companies in the industry. The app has been designed to be very user-friendly and the excellent layout means navigating between games and menus is a breeze. The app has access to all of Betfair’s platforms including In Play, Football, Horse Racing, Tennis, Golf and Casino. You can pin your favourite ones to the home screen for easy access. You can also manage your Betfair account from the app and a section for promotions will keep you up to date with any new offers.

A Changing Industry

One of the biggest changes in the online gaming industry over the past decade or so has been the emergence of mobile gaming. Smartphones and tablets are now ubiquitous meaning that everyone has access to a world of entertainment in their pockets within a few touches. All the major casinos now have apps for smartphones and tablets and the competition between companies to have the best app is fierce. Mr Green are the current holders of the much coveted ‘Mobile Operator of the Year’ award from the International Gaming Awards but will find it difficult to retain the prize this year with pressure from Betfair and their other competitors. Mobile gambling is worth an estimated £4.5 billion to the industry each year and that figure is only set to increase in the future.