Sky Bet's Great Twitter PresenceWednesday, Jul 5, 2017 11:09
Whether it’s earth shattering news events or simple musings of the common man Twitter is there to gather it all and deliver it to anyone who wants to see it. It is this delivery of information that makes Twitter a vital tool in any social media conscious business’ marketing and customer care tool box.
One of the companies who utilise their Twitter presence wonderfully is none other than Sky Bet who use it to advertise, answer customer queries and provide information that their customers need.
How to find them
Due to the aforementioned interactions with customers and the public, in general, the Sky Bet Twitter account is rather substantial, to say the least. The account has an impressive 332,000 (rounded) followers and a total of 564,000 (again, rounded) tweets. All of this account activity means that they are important to Twitter earning them the ‘Verified’ tick to assure users that it is an official account and so are pushed more towards the front of the site.
The only thing a user has to do to find the Sky Bet Twitter account is to search the website using their handle, which is simply @skybet. They will be the first result if you search this so then all you need to do is click on them and you will be brought to their main account page where you can view all their tweets and follow them.
Alternatively, you could go to the website to get to their Twitter account. Simply go to the main Sky Bet web page and scroll down it while keeping an eye on the white margin on the left-hand side of the page. When you get to the last title that reads ‘Extra’ you will see a link to their Twitter as the fifth option down. Click on this and it will open up a new compact window that will bring you directly to the Sky Bet Twitter account.
What they tweet about
The Sky Bet Twitter feed is a mix of promotions, polls, news, advertisements and entertaining tidbits of info and facts. There’s generally something for all their followers as they cover pretty much everything that their website has bests on.
Recently, because of the UK general election there has of course been an uptick in the amount of politics related tweets, for example before the election took place Sky Bet held a poll to see who their customers would be betting on in the election and then worked out how that would look if they filled Wembley with them using the stadium as a sort of Pie-chart. The results were interesting with Labour filling the most seats followed closely by the Tories. This clever use of a sports stadium in a political tweet tied two of the site’s biggest betting portfolio fillers together and reminded followers that they could place bets on both at their website.
This kind of Twitter marketing is very effective and useful for Sky Bet which is why they continue to put more and more effort into making their account a fun and informative thing to look at.