Paddy gives Power to the People!

The move came ahead of the final weekend of the premier league which worked as somewhat a trial of fire for the idea. If the scheme ends up working for Paddy Power then they’ll surely keep it alive for future sporting events.

How Does It Work?

The core concept behind the promotion is simple, so simple in fact that it is surprising that no other bookmakers have come up with it before. The main idea is that the more people that place bets on the given event the more they will increase the odds! That’s right, the more backers the bigger the pay-out. The example used by the company is the massively important wins for Arsenal, Leicester and Tottenham Hotspurs on Sunday, the odds for all of them to win starts at 7/2 and can be raised as high as 8/1 if more people get behind the bid!

The quirkiness of this idea is not lost on Paddy Power of course. The betting agency is no stranger to eccentric promotions and marketing or ‘madvertising’ to coin a phrase and their blog entry has this down to a science. In the Paddy Power Blog on Friday the company talked about their new stunt with their tongue firmly planted in their cheek as per usual. The entry has the evocative title ‘Paddy Power’s Crowd Powered Price – just WT actual F is it?’ and the rest of the article doesn’t stray from this tone. They call the idea ‘lunacy’ and claim that ‘Paddy’ has ‘In true Donald Trump style, ignored the best advice – and just plain common sense’ with this promotional ploy. The article continues to blame ‘Paddy’ claiming that ‘The big man’s taken control from the bean counters and given it to you, the customers. And somewhere in HR, a finger hovers over his P45…’