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Paddy Power & Lucky Generals continue ‘You Beauty!’ UK campaign

2017-02-06 13:54:05

This weekend the Irish bookmaker launched its latest ‘You Beauty! The Bus Driver’ campaign advert featuring a long-suffering coach driver and his woes at having to ferry unruly football fans.

Launched last November, ‘You Beauty!’ continues Paddy Power’s TV marketing guidance under long-term creative agency Lucky Generals. The UK advertising campaign was the first launched by the bookmaker following the completion of its £7 billion mergers with competitor Betfair (completed February 2016).