Paddy Power love a cheeky early payout!

Celtic aiming to become cream of the Scottish crop once again

Fans of Rangers FC may want to look away now. Following their recent defeat to Luxembourg minnows, Progres Niederkorn this week in the Europa League, Paddy Power think that before a ball is kicked in the Scottish Premier League that Celtic will once again be getting their hands on the trophy. Celtic went the whole of the 2016/2017 season without losing a league game. They are currently managed by Northern Irish man, Brendan Rodgers and Paddy Power obviously clearly fancy him to steer Celtic to another easy league victory next season. Following their Glasgow rivals’ unexpected early knockout in the Europa League, Paddy Power took to social media to tweet: “Sod it – we’re paying out on Celtic winning next season’s Scottish Premiership title. #YouBeauty”. This might prove to be extra motivation for their Scottish counterparts, will Paddy Power end up with egg on their faces?

Remember their cheeky Wimbledon message to Andy Murray?

In typical Paddy Power fashion, the Irish bookmakers offered a cheeky good luck message to the British tennis star as Wimbledon kicked off a few weeks back. The iconic Cerne Abbas Giant, which is recognised as a symbol of fertility in England, was sporting seasonal accessories for the tennis action, thanks to the Paddy Power team. The world famous chalk figure landmark in Dorset is usually seen holding a giant club but Paddy Power had adorned it with a tennis racket while tossing a ball, showing his great support for the Scottish player, Andy Murray. The famous landmark, which is often dubbed as “The Rude Giant”, attracts thousands of visitors each year and dates back to the 17th Century.

Paddy Power’s latest publicity stunt, marked what Paddy Power was calling a “tennis betting bonanza”, as the eagerly anticipated Wimbledon action got underway. Sports fans all across the world tuned into the racket action and staked money on their favourite players. More than €740 million was expected to be staked across the bookmaking industry, as punters weighed up their options on who will lift the prized trophy. Paddy Power believed that their stunt was an excellent way to mark the beginning of the prestigious tournament by commenting: “We didn’t need Hawkeye to help us spot that the Cerne Abbas Giant was excited about Andy Murray’s baby news, and what better way to mark the start of the tennis than to give him a racket and ball?”
The Paddy Power team carried out their stunt in the early hours of the morning equipped with night-vision goggles.

Of course, it was the legend of the game, Roger Federer who would claim the title instead of Murray in the end.