Paddy Power links with Shamrock RoversFriday, Apr 21, 2017 09:08
I’m sure you’ve all heard of Paddy Power! If not, where have you been all these years!? Paddy Power are the number 1 Bookmaker in Ireland and the UK with a huge social media presence to back that up.
It was recently announced that Paddy Power will become the official betting partner of League of Ireland Premier Division Side Shamrock Rovers. The new partnership will see the Paddy Power brand feature on the Shamrock Rovers shirt sleeve, and the Paddy Power logo will also be present throughout the pitchside hoardings at the 6,000 capacity Tallaght Stadium.
In a statement released by Paddy Power, the Director of communications for the Irish Bookmaker had the following to say: “We are delighted to have signed a partnership with Shamrock Rovers. The Hoops are one of Ireland’s most famous sporting teams and we very much look forward to working with the club to offer its incredible fans unique content and experiences.”
The CEO of Shamrock Rovers was naturally very excited about the new partnership and what it could mean for the side in the future: “Shamrock Rovers F.C. is delighted to add another blue-chip partner to our portfolio of sponsors, and with Paddy Power we have joined forces with a renowned international brand, the biggest bookmaker in the country. Our partnership with Paddy Power will bring innovative content and marketing initiatives to our fans and we look forward to developing a strong relationship with them.”
Supporting Grassroots Football
It is hoped that the new Paddy Power marketing will further support Shamrock Rovers community and its social initiatives, the new deal could be the next stepping stone as the football club promotes grassroots football within Dublin. Paddy Power join a list of illustrious names that are official partners with Shamrock Rovers. Hyundai, Maldron Hotel and New Balance are all official partners with the side.
Shamrock Rovers are the most successful club in Irish football. They have won the League of Ireland a whopping 17 times and they have also won the FAI cup a record 24 times. However, things aren’t all plain sailing as the Tallaght side are currently in seventh position and 15 points behind leaders Cork City.
Business as Usual
No details about the financial terms or the duration of this new deal have been released as of yet. Shares in Paddy Power are currently hovering around the €100 mark.
Paddy Power also have partnerships with Premier League Side Arsenal as well as the Welsh Rugby Union. It is a great achievement for a club like Shamrock Rovers to have supports from a huge firm such as Paddy Power. Earlier in the year, Paddy Power were announced as the official sponsor of UK Horse Racing Coverage on Irish Television channel TV3. Paddy Power are really stepping out from the pack in terms of getting recognised by punters.
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