click
Mr Robertson has been with Paddy Power for the past 18 years and said that he plans to set up a creative advertising business targeting social media. “I will be taking a lot of my learnings from Paddy Power and looking to put them into practice,” he said. “The intention is to produce high-quality creative advertising at quite a low cost.”
Ken Robertson will remain at Paddy Power for another six months. He was the first marketing professional recruited by the Irish bookmaker, having been hired by Paddy Power co-founder and then-chief executive Stewart Kenny. His time with the company has involved a number of roles, including as head of communications, head of “mischief”, and head of branding at Sportsbet, Paddy Power’s Australian subsidiary.
In a note to staff on Thursday announcing Mr Robertson’s departure, Paddy Power described him as a “key part of the company’s brand magic”.
“Ken is a unique person and filling the void that he leaves will take a special talent, so I’m delighted that he will be around for quite some time to come,” staff were told.
“He will be sorely missed and closer to the time, we will take the opportunity to celebrate a quite brilliant career.”
Mr Robertson stated his all-time favourite marketing campaign related to the Oscar Pistorius trial in South Africa, which became the most complained about ad in the UK and was pulled by the company.
Paddy Power is an Irish-based bookmaker founded in 1988 in Dublin, Ireland. The company conducts business through a chain of licensed betting shops in Ireland and the United Kingdom, and by operating Ireland's largest telephone betting service. On the internet, it offers sports betting, online poker, online bingo, online casino and online games. It merged with Betfair to create Paddy Power Betfair on 2 February 2016. The bookmaker is known for offering odds on controversial markets in order to garner publicity, e.g., in November 2008, 16–1 was laid that U.S. President Barack Obama 'would not finish' his first term (this was widely interpreted as his odds of assassination).
Paddy Power in search for new Advertising Director
2017-07-05 09:03:44
Distinguished Career
Mr Robertson has been with Paddy Power for the past 18 years and said that he plans to set up a creative advertising business targeting social media. “I will be taking a lot of my learnings from Paddy Power and looking to put them into practice,” he said. “The intention is to produce high-quality creative advertising at quite a low cost.”
Ken Robertson will remain at Paddy Power for another six months. He was the first marketing professional recruited by the Irish bookmaker, having been hired by Paddy Power co-founder and then-chief executive Stewart Kenny. His time with the company has involved a number of roles, including as head of communications, head of “mischief”, and head of branding at Sportsbet, Paddy Power’s Australian subsidiary.
Did you get the memo?
In a note to staff on Thursday announcing Mr Robertson’s departure, Paddy Power described him as a “key part of the company’s brand magic”.
“Ken is a unique person and filling the void that he leaves will take a special talent, so I’m delighted that he will be around for quite some time to come,” staff were told.
“He will be sorely missed and closer to the time, we will take the opportunity to celebrate a quite brilliant career.”
Mr Robertson stated his all-time favourite marketing campaign related to the Oscar Pistorius trial in South Africa, which became the most complained about ad in the UK and was pulled by the company.
Paddy Power had offered “money back if he walks” on the trial of Pistorius over his shooting dead of girlfriend Reeva Steenkamp. This resulted in a record 5,525 complaints being received by the UK’s advertising watchdog. “I’m most proud of that for a variety of reasons,” he said.
Another favourite was Danish footballer Nicklas Bendtner showing off his Paddy Power underpants during a match at Euro 2012, which led to him being fined.
About Paddy Power
Paddy Power is an Irish-based bookmaker founded in 1988 in Dublin, Ireland. The company conducts business through a chain of licensed betting shops in Ireland and the United Kingdom, and by operating Ireland's largest telephone betting service. On the internet, it offers sports betting, online poker, online bingo, online casino and online games. It merged with Betfair to create Paddy Power Betfair on 2 February 2016. The bookmaker is known for offering odds on controversial markets in order to garner publicity, e.g., in November 2008, 16–1 was laid that U.S. President Barack Obama 'would not finish' his first term (this was widely interpreted as his odds of assassination).
Top Casinos
Best Welcome Bonus
-
Pots of LuckEnjoy a fine 100% Welcome Bonus up to £100 plus 20 Free Spins at Pots of Luck, today!!!#Ad New Players Only. Wager from real balance first. 50X wager the bonus. Contribution varies per game. selected games only. Wager calculated on bonus bets only. Bonus valid 30 Days from receipt/ free spins valid for 7 days from issue. Max conversion: 3x the bonus amount or free spins: £20. Excluded Skrill deposits. Withdrawal requests voids all active pending bonuses. Full T&C's Apply apply. 18+. BeGambleAware.org.Read ReviewClaim Bonus
-
Fortune Mobile CasinoGet your hands on an excellent £500 Welcome Bonus plus 150 Bonus Spins with Fortune Mobile Casino!#Ad First 3 deposits only. Min deposit £10. Max total bonus £500 and 150 spins. 30x wagering (dep + bonus). 30x on spins, 4x conversion, bonus and spins valid on selected slots. Full T&C’s apply. #AD, 18+ only, BeGambleAware.org.Read ReviewClaim Bonus
-
UnibetDeposit with £10 and get £40 with Unibet!#Ad 18+. BeGambleAware.org. New Customers only. Minimum Deposit £10 and Get £40 in Casino Bonus Funds. Debit card only. Up to 50x wagering, game contributions vary, max. stake applies, new customers must opt in and claim offer within 24 hours and use within 30 days. See full terms.Read ReviewClaim Bonus
-
PlayMagicalEnjoy a fine 100% Welcome Bonus up to £200 with PlayMagical!#Ad New Players Only. Wagering occurs from real balance first. 50X wagering the bonus. Contribution may vary per game. Available on selected games only. The wagering requirement is calculated on bonus bets only. Bonus valid 30 Days from receipt. Max conversion: 3 times the bonus amount. Withdrawal requests voids all active/pending bonuses. Excluded Skrill deposits. Full Terms apply. 18+. BeGambleAware.org.Read ReviewClaim Bonus
-
CasinoLuckCasinoLuck welcomes you with a superb 100% Welcome Bonus up to £50 and 20 Spins on the Book of Dead slot!!#Ad Terms & conditions apply. New players only. 18+. Min Deposit £10. Wagering requirement apply 35x. Offer valid for 72h. £100 Bonus/100 Spins includes 3 Deposits. BeGambleAware.org.Read ReviewClaim Bonus