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Oh, Paddy Power - a step too far?

2017-09-04 15:30:05

Paddy Power is well-known for its risky publicity stunts. Only last week, we reported on the gambling giant projecting an image of the Virgin Mary lifting Sam Maguire onto Knock Basilica. Those that are less familiar with Ireland and its sporting scene. The Sam Maguire is a sports cup and Knock is a village and religious shire in the West of Ireland. Ever since the topic has been discussed on national radio with some arguing that Paddy Power has crossed a line. Could it get any better or worse for Paddy Power?

Let's forget about religion

Most people can smile at this publicity stunt. Quite clearly, it achieved its goal. Paddy Power is the talk of the town.

On 23 August, Paddy Power tweeted a picture of Floyd Mayweather, the boxer due to take on Irish UFC fighter Conor McGregor. The picture showed a triumphant Floyd Mayweather, surrounded by dollar bills. Next to the image, the advert read "Always bet on black. We've paid out early on a Mayweather victory. Because we checked only one of them is a boxer."

The latter part of the Paddy Power ad was received largely positive. After all, it's true. However "Always bet on black." didn't go down too well with large parts of its Twitter audience.
"I have to say, as much as I love you Paddy Power, that has racism written all over it," one Twitter follower commented.