Mr Green relaunches online casino GarboMonday, Jun 26, 2017 12:08
'We believe that Garbo has the potential to become a strong, global brand, just like Mr Green,' says Per Norman, CEO of Mr Green & Co. 'This is a cost-efficient introduction due to the fact that we can take advantage of Mr Green's competences, digital knowledge and supplier relations. The first version of Garbo is built for mobile users on the same technology platform as Mr Green which gives significant scale advantages.'
Behind the Scenes
The site is owned by Oskar Mühlbach, who joined Mr Green in early 2016. Prior to Mr Green, he was a member of the teams behind the e-commerce sites Footway and Lensway. Mühlbach has a team of four, and one of their responsibilities is Garbo.
'It's just fantastic to be in the position to relaunch Garbo', states Oskar Mühlbach. 'Garbo will have a catchy, clever tonality, Garbo will be fun, crisp and at the same time personal. There is a big number of mobile gaming sites on the Swedish market, however, with Garbo's sometimes provocative profile, I believe there is a position open for us.'
Worth the Wait?
Mr Green took over the online casino Garbo in 2014. The site was put on hold while Mr Green developed its new technology platform. The platform was unveiled last year and then Oskar Mühlbach and his team could start drawing up the plans for the relaunch of Garbo during 2017. The first version of Garbo is now being introduced in Sweden and other markets will follow in time.
About Mr Green
Mr Green is a market leading online gambling and gaming company with operations in twelve countries. The business model concept is to offer entertainment and a first-class gaming experience in a responsible environment. The business was introduced in 2007 and has developed into a well-known online gaming company with a broad customer offering and a strong, globally viable brand. In 2016, Mr Green generated income of SEK 924.5 million and the company employs over two hundred employees. The headquarters and technical development plant are based in Stockholm, and its operations are run over in Malta. Mr Green invests generously in its Green Gaming Programme. Whenever a new customer signs up, he or she is asked to set limits for the risks he or she is willing to take in his or her play. Mr Green has gaming licenses in Malta, UK, Italy, a casino license in Denmark and Sportsbook license in Ireland. The company is listed on Nasdaq Stockholm's main market.