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Mr Green launch New Responsible Gambling tool

Tuesday, Sep 26, 2017 09:11

Mr Green is an operator which leads by example in terms of their ambitions to promote responsible online gambling. The online casino and sports operator are one of the most popular operators in the industry which is why it is important that they promote a safe online betting environment. Mr Green have shown once again just how much they value a safe online betting environment by launching their responsible gambling solution, which aims to provide their customers with in-depth insights into their gambling behaviour.

Mr Green strives to promote green gaming


The Swedish based operator has initially implemented the “Green Gaming” tool in the UK market to assess online customers’ online gambling habits which aim to highlight any early indications of problem gambling. Mr Green wants to ensure that all of their customers are enjoying their gaming and sports experiences in a fun and entertaining manner. The Green Gaming tool requires Mr Green users to complete a survey to indicate what they each consider to be healthy and unhealthy gambling behaviours. The players’ actual gambling habits will then be compared to the answers they gave in the survey. In an initiative which aims to spot any warning signs, the tool will then alerts users if they begin to engage in any activity that they believe to be unhealthy under their own criteria.

Responsible Gaming done right


The Green Gaming tool lets Mr Green know how to specifically market based on a player’s risk profile. Green Gaming can request at-risk players to set deposit and time limits or to stop playing for a period of time, at which point Mr Green will prevent players from receiving any marketing emails or messages. Initially, the Green Gaming tool has been developed to assist online casino players, however, Mr Green hope to implement a similar feature in the near future for their sportsbook.

Safety is key at Mr Green


Feeling safe and secure whilst gaming online is very important to Mr Green and chief executive, Per Norman firmly believes in this. He Commented on the launch of the new tool by stating: “It should feel safe to play at Mr Green, and Green Gaming has been a part of our business strategy since the foundation in 2007. We have high ambitions, and want to be the brand you associate with Green Gaming.” Norman hopes that the Mr Green customers will get behind the initiative and in time, Mr Green will be able to better understand their customers in more dimensions.

Jesper Karrbrink, who is co-chief executive of Mr Green, commented: “With Green Gaming we will be able to support our players making better decisions when playing. Gaming should be fun, entertaining and safe. Green Gaming is all about staying in control, and not crossing the line between enjoyment and risky behaviour.” With Mr Green management firmly supporting the new initiative, it is a very welcome addition to the online gaming industry.

Mr Green are leading the way in terms of responsible gaming, for an extremely enjoyable experience, pay a visit to Mr Green!


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