LeoVegas teams up with comedian, Johnny Vegas, for latest promo

Tuesday, Mar 7, 2017 12:01

LeoVegas is one of the best online casino company's out there today. The Swedish organisation provides mobile and online gaming to its members and always like to stay fresh in the mind of us all with some edgy advertising.
When you see a LeoVegas ad on the TV you rarely forget it!

This time they teamed up with British comedian, Johnny Vegas. The idea behind this for LeoVegas is that they have more mobile games than anyone else out there, and therefore need two brand ambassadors, Johnny Vegas and Leo himself!

Johnny really does steal the show in this 90-second ad, struggling feebly to get to grips with his ambassadorial duties while Leo seems to take it all in his stride. To be fair to Johnny, Leo is a lion at the peak of his health, so physical exertion isn't really an issue there is it?

The ad takes Leo and Johnny to Asia where they feature on a Japanese shopping channel, and they also end up over the Vegas strip for a leap from a chopper! That scene, in particular, is one of the highlights.

Now (the campaign creators) executive creative director, Remco Graham said: "Vegas and Vegas. A dream brief. Teaming up Leo Vegas and Johnny Vegas, to make a campaign about Double Brand Ambassadors. This is larger than life and really fitted with Johnny's persona."

This isn't the first time that LeoVegas have used the services of Now. Last August, we saw the slightly 'different' ad with Leo slow dancing with a carcass.

The ad shows Leo Vegas on a night out at his local social club, where he finds ways to play in the most ordinary, everyday situations. After a passionate spin around the dance floor with the object of his desires, we’re left to watch as Leo takes a bite of his new-found partner. He chows down on his new 'love' while getting stuck into some mobile gaming at LeoVegas casino!

The new ad with Johnny Vegas seems to be slightly more mainstream and contains subject matter of a broader comedic range. This may well be a masterpiece for the online casino company as Johnny Vegas' antics are sure to capture the attention of many who are not familiar with online casinos or LeoVegas in particular. Johnny may be about to open up a whole new market of online gamers for LeoVegas!