LeoVegas strikes again - Deal with BluePrint Gaming

Last week, world-class mobile casino LeoVegas launched BluePrint Gaming content on its website. This partnership is LeoVegas's latest move in its pursuit of growth. The move, which could see over a dozen new slots added to LeoVegas, will attract new customers and make existing customers try out the new games.

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BluePrint Gaming is a leading games publisher, based in the UK and part of Germany's Gauselmann Group. BluePrint Gaming's slots are considered to be among the most innovative and popular games in the casino industry. The company's multi-level bonus games are particularly popular, partially due to the slots' great payouts.

LeoVegas has yet to launch all BluePrint games on their website but has already been live for the week with some of the provider's leading slots, including Casper’s Mystery Mirror, Wild Antics and King Kong Cash. “We’re really pleased with how things have been going with LeoVegas since we launched our games with them," noted Matt Cole, BluePrint Gaming's Managing Director.

Aside from publishing games for online casinos, the games developer also creates slots for land-based machines throughout the UK, Germany and Italy. Currently, their games can be played on over 100,000 terminals.

Given this success, the company's deal with LeoVegas is unsurprising. LeoVegas has become one of Europe's most prominent online casinos. LeoVegas took a fresh approach to online gaming: from the very beginning the company's vision was to revamp traditional online casinos and turn them into interactive and mobile-friendly experiences.

Deal shows huge potential

LeoVegas may have expanded worldwide, but its roots are Swedish. This also poses great potential for BluePrint Gaming. "Having done so well with U.K. operators over the past few years, we are really excited about their potential in Scandinavia which is a key target growth area for BluePrint Gaming," notes Matt Cole, Managing Director at BluePrint Gaming. In its most recent interim report, LeoVegas reported that its newly launched market, Denmark, already accounted for 3% of Net Gaming Revenue. Taking Denmark by storm manifests that - throughout Scandinavia - the LeoVegas brand is highly reputable, attracting greater numbers of players than most other online gaming companies.

The agreement with BluePrint Gaming certainly is mutually beneficial. "We've been very impressed with BluePrint Gaming's content, especially the bonus-rich nature of their games that has really grabbed the attention of our players," says Martin Larsson, Casino Manager at LeoVegas.

BluePrint continues to develop new slots that will become available on the LeoVegas platform. These excellent additions are bound to attract the attention of players that may have previously played at UK-based online casinos where BluePrint games are available. LeoVegas's seriously good welcome offer that includes bonuses of £1500 and 120 free spins could attract many BluePrint fans.
"It's been a great start and I'm sure their content will continue to perform strongly for us," explains Larsson, indicating that the content has already proven a success at LeoVegas. The cooperation is the latest in a series of deals. This May, LeoVegas also teamed up with BigTime Gaming to offer live casino streaming games.

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