LeoVegas say "Hej" to Sports Fans in Denmark

Danish online gaming fans will be excited to hear that LeoVegas’ fantastic sports betting platform LeoVegas Sport will be coming to their shores. LeoVegas is a relative newcomer to the online gaming market but since its foundation in 2011, it has quickly become a major player. The Stockholm based company which is licensed in Malta operates three online platforms, LeoVegas Casino, LeoVegas Live Casino and new to Danish players LeoVegas Sports. LeoVegas has only operated in Denmark since October 2016 but has already established itself as a market leader. The new platform will offer an estimated 100,000 betting games each day involving more than 40 different sports.

Calling All Sports Fans

Danish players can now join their Scandinavian neighbours at LeoVegas Sports after the Swedish company was granted a sports betting license by the Danish regulator. Danes will now have access to LeoVegas’ fantastic Sports platform which offers both betting and live-betting options.

LeoVegas is the first company to be granted a full gambling operator license since the state-owned Danske Spil and now have access to a relatively untapped betting market. It’s a very shrewd move by LeoVegas who hope that their excellent sports betting platform combined with their already established LeoVegas Casino and LeoVegas Live Casino will help them take some of the state’s 62% market share.

Gustaf Hagman, Group Chief Executive of LeoVegas, highlighted the potential for growth in the Danish market at the launch, “We see a clear growth potential for sports and strengthening, with today’s launch, our offer in the Danish market; our goal is to offer Denmark’s fastest and most engaging sports and gaming experience”.

There was also good news for casino gamers as Hagman also announced that the LeoVegas Live Casino would be getting an update, “In parallel with the launch of sport, we have invested in our live casino, where we now offer the market’s best live experience with the widest product range and exclusive tables for LeoVegas customers. With these launches, we strengthen LeoVegas’ offer in the Danish market”.

Perfect Timing

The acquisition of a sports betting license in Denmark couldn’t have come at a better time for LeoVegas, just days before the start of the Danish Superliga, Danish football's top tier kicks off its new season on July 14th with the meeting of AGF Aarhus and AC Horsens. It’ll be an early opportunity for Danish sports fans to acquaint themselves with the fantastic new sports platform. LeoVegas is rapidly becoming the go to company for sports betting and have recently boosted their sporting credentials by becoming the official shirt sponsors of English clubs Norwich City and Brentford in deals worth several million pounds.

Sports Betting Licensing

Sports betting licenses are notoriously difficult to get a hold of and a Danish one is highly sought after due to the strict regulations put in place by Denmark’s regulator. LeoVegas’ Danish sports betting license adds to their growing portfolio of licenses in the UK, Ireland, Malta and Italy. The company is growing rapidly and LeoVegas have already outlined their plans to expand to the rest of Europe and beyond.

Check out our LeoVegas Casino Review or go visit LeoVegas now!