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LeoVegas launch Leicester Tigers Mobile App

2017-08-22 08:43:37

The app aims to be the most powerful information portal for Leicester Tigers fans and will include exclusive club content, videos and ‘matchday live’ features such as pre and post-game analysis. The app has been built utilising Opta Rugby statistics and game commentary.

TigerHunt Campaign

Just before the start of the Aviva Premiership season, LeoVegas and Leicester Tigers have launched the #TigerHunt campaign which encourages ‘supporters to share their photos in Tigers colours’, by uploading and sharing their photos with Tigers. They can also share photos on match days at the ground that may be displayed on the big screens. Furthermore, there is also a secret feature within the app for fans to find.

About the App

The app works in sync with the new Leicester Tigers website allowing fans to receive all the latest news stories, media content and team news to their handheld device. The app comes designed in Tigers’ green, white and red team colours, and will allow fans to tools to get access to the sleek Matchday Live feature, which shares pre and postgame analysis, in-play text commentary and Opta match stats keeping users informed of all the latest info on the day of the match.

Age Restriction Tool

The new app also provides an age restriction feature in order to ensure that specific betting messages are not delivered to under-18s. The app is now available for free for fans to download from the Apple App Store and Google Play Store and is compatible with both iOS and Android devices.

LeoVegas Partnership

At the beginning of 2017, LeoVegas marketing confirmed that it had secured a partnership lasting two seasons with Leicester Tigers, becoming the rugby club’s official betting partner. As a key sponsor, LeoVegas outlined its plans to take part in communicating with Tigers fans on rugby and social initiative, which have come to fruition with this joint venture.

Leicester Tigers Statement

Chris Rose, Head of Brand at Leicester Tigers, said: “We had great feedback on the new website and so we’re eager to see what fans will think of the Tigers app.
With such a huge following around the globe, it’s important that we can reach all our fans and with the app’s smart and immersive platform we hope fans will enjoy its features for seasons to come. A big thank you to LeoVegas whose support has been unprecedented in updating the app. We’re encouraging fans to get involved as much as possible by sharing their photos of themselves with friends and family on matchday, so we can’t wait to see the response when we kick off the season on September 3.”

LeoVegas Statement

Jon Sinclair, head of UK & Ireland at LeoVegas, said: “We’re a recognised leader in mobile gaming apps so we’re thrilled to see the Tigers launch their app and we hope the fans enjoy its features. Tigers have such a passionate and global fanbase, so it’s great to be able to interact and engage with them on a whole new level.”

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