Ladbrokes secure New Media Deal with The Racing Partnership2017-08-11 12:21:47
Ladbrokes is one of the oldest bookmakers in the UK having been founded way back in 1886. Over the past 130 years, the company has established itself as one of the biggest and most respected names in the industry. Ladbrokes is probably most well-known for its excellent sports betting platform but the company also boast a fantastic online casino, offering an excellent suite of casino games, slots, poker, lotto and bingo. The company is known as one of the world’s leading bookmakers for horse racing betting and has recently signed a media rights agreement with The Racing Partnership which will only further bolster that reputation.
More Live Horse Racing Coverage
The Ladbrokes Coral Group has announced its agreed a new media rights deal with The Racing Partnership (TRP). Under the agreement customers across Ladbroke Coral’s 3,820 betting shops in the UK and Ireland will be to enjoy more live horse racing coverage. The Racing Partnership is a joint venture between Arena Racing Company (ARC), the UK’s largest racecourse owner and operator, and seven independent UK racecourses. Ladbrokes betting shops will now have access to live coverage of horse racing from ARC’s 15 race-courses and seven independent venues. This includes racing from venues around the globe such as South Africa National Racing events.
Announcing the new partnership Ladbrokes Coral Chief Executive Jim Mullen outlined the importance of horse racing to Ladbrokes and how the new agreement will benefit both the company and its customers. “Horseracing is part of our heritage and, despite the vast choice of sports to bet on in the modern era, it remains a core product for our business, so it is a positive development that once again all our customers, in shops and online, can enjoy a full range of horse racing action”.
The Chief Executive of ARC was similarly upbeat about the partnership underlining how the new agreement would be beneficial to both parties. “We are delighted to have agreed on this deal with Ladbrokes Coral; it is a testament to the symbiotic nature of racing and betting that we have been able to agree on a deal based on sound commercial principles for both parties.”
An Important Agreement
Before the agreement with The Racing Partnership, which came into effect immediately, Ladbrokes were trailing the competition when it came to providing live racing coverage. Ladbrokes were unable to provide coverage from 22 race-courses after it had initially refused to pay the Racing Partnership for the rights to broadcast racing from their venues. Before the dispute was settled Ladbrokes were showing an estimated 23% fewer racing fixtures than their rivals William Hill and Paddy Power according to broker Barclays. Barclays also predicted that by 2018 around 43% of horse races and 70% of greyhound races would not be shown at Ladbrokes or Coral outlets. Barclays said: “The longer that LCL does have content parity with peers, the greater the risk customers move allegiance to rivals”. It was therefore imperative that the UK company breached the impasse with the ARC and reached an agreement to secure the future of horse race betting at Ladbrokes.
Best Welcome Bonus
Pots of LuckEnjoy a fine 100% Welcome Bonus up to £100 plus 20 Free Spins at Pots of Luck, today!!!#Ad New Players Only. Wager from real balance first. 50X wager the bonus. Contribution varies per game. selected games only. Wager calculated on bonus bets only. Bonus valid 30 Days from receipt/ free spins valid for 7 days from issue. Max conversion: 3x the bonus amount or free spins: £20. Excluded Skrill deposits. Withdrawal requests voids all active pending bonuses. Full T&C's Apply apply. 18+. BeGambleAware.org.Read ReviewClaim Bonus
UnibetDeposit with £10 and get £40 with Unibet!#Ad 18+. BeGambleAware.org. New Customers Only. Minimum deposit £10. 50x wagering requirement apply. Bonus will expire 30 days after opt-in. Further T&C's apply.Read ReviewClaim Bonus
PlayMagicalEnjoy a fine 100% Welcome Bonus up to £200 with PlayMagical!#Ad New Players Only. Wagering occurs from real balance first. 50X wagering the bonus. Contribution may vary per game. Available on selected games only. The wagering requirement is calculated on bonus bets only. Bonus valid 30 Days from receipt. Max conversion: 3 times the bonus amount. Withdrawal requests voids all active/pending bonuses. Excluded Skrill deposits. Full Terms apply. 18+. BeGambleAware.org.Read ReviewClaim Bonus
CasinoLuckCasinoLuck welcomes you with a superb 100% Welcome Bonus up to £50 and 50 Spins on the Starburst slot!!#Ad Terms & conditions apply. New players only. 18+. Min Deposit £20. Wagering requirement apply 35x. Offer valid for 72h. BeGambleAware.org.Read ReviewClaim Bonus
Vegas ParadiseGrab an excellent 50% Welcome Bonus up to £100 plus 25 Free Spins at Vegas Paradise!#Ad New Players Only. UK players only. Wager from real balance first. 50X wager the bonus. Contribution varies per game. selected games only. Wager calculated on bonus bets only. Bonus valid 30 days / Free spins valid 7 days from receipt. Max conversion: 3x the bonus amount or from free spins: £20. Min Deposit £10. Withdrawal requests voids all active/pending bonuses. Excluded Skrill deposits. Full Terms Apply. BeGambleAware.org.Read ReviewClaim Bonus