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JackpotJoy - The Secret to its Success

Wednesday, May 24, 2017 09:56

The company's current market cap stands at £414.54 million. Given JackpotJoy's current developments, this figure is set to grow within the second half of the year.

Room for growth


JackpotJoy's high retention rate makes the company attractive for investors. 90% of all income JackpotJoy earned with real money games was generated by customers that joined in 2015 or earlier. This figure is highly important as it indicates that the company will most likely continue to generate strong revenues.
Furthermore, the user numbers at JackpotJoy grew by 15% year-on-year. Today, JackpotJoy has approximately 240,000 players that spent on average £87. That's 2% more than the year before.

No other brand can keep up with JackpotJoy


JackpotJoy has a 22% share of the UK market for online bingo. The closest competitor is Gala Bingo with 14%, followed by The Sun Bingo at 12%.

JackpotJoy points towards its high volume of players to explain this success. According to the company, JackpotJoy's strong player base has allowed them to offer more frequent games, lower waiting times and higher jackpots which subsequently led to more jackpot winners. This has boosted JackpotJoy's reputation and its ability to invest in new technologies and concepts, thereby attracting even greater numbers of players.

An ever-growing bingo market


The fact that the online bingo market in the UK is expected to grow at a compound annual growth rate of 10.6% through to 2018 further boosts the JackpotJoy brand. Compared to other gambling segments, bingo holds a strong position. In fact, 28% of all gambling revenue worldwide is generated by bingo games. According to JackpotJoy, this growth is primarily driven by increasing mobile penetration.

When it comes to mobile, JackpotJoy is at the forefront of development. The mobile version of the online casino runs smoothly on all operating systems, uses the latest technology and provides players with far more than just bingo games; from slots and live casino to skill games, JackpotJoy has it all.

JackpotJoy knows its target audience


Another advantage that JackpotJoy holds over other companies within the industry is the fact that the provider knows exactly who its customers are and is exploiting a niche market. While other providers within the industry have an almost even gender split, 71% of customers at JackpotJoy are female.

To cater for its female audience, JackpotJoy has created a social chat room and communities and is offering its games on multiple platforms. The latter is critical given that players over 40 tend to use tablets while PC users are on average 39 years of age. Mobile users, on the other hand, are the youngest segment and are on average 33 years of age.

JackpotJoy certainly comes with all the right ingredients for investors, but also for players. To find out why so many players enjoy JackpotJoy, you should sign-up, bag a great welcome bonus and get playing on this fast moving and fun online platform.


Check out our JackpotJoy Casino Review now!