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Head of Mischief leaves Paddy Power

2017-07-11 08:13:20

Infamous Incidents

Robertson was behind a plethora of stunts including one that saw Danish footballer Nicklas Bendtner revealing underwear bearing the Paddy Power logo during a match at the Euro 2012 football championships. The incident resulted in a €100,000 fine for the striker paid by the company.

In 2012, at the time of the London Olympic Games, Paddy Power had claimed to be the “official sponsor of the biggest athletics event in London this year.” Paddy Power had, in fact, sponsored an event in the small village of London, France.

Ken Robertson Statement On Departure

Robertson said on his leaving: “I’ve massively enjoyed 18 mischief-filled years building one of Ireland’s and the UK’s edgiest, most politically incorrect brands.
From sky tweeting above the Ryder Cup in the US to taking bets on the next Pope in St Peter’s Square and managing a team of renegade social media misfits, it has been an extraordinary journey. It’s time now to take what I’ve learned into my own space where I plan to work with other like-minded individuals and brands to continue to push the boundaries of creativity. I’m hugely indebted to the team at Paddy Power Betfair for their trust and backing over the years and for being so supportive with this exciting new chapter in my career.”