GVC Relaunch PartyCasino With Exciting Times Ahead

The site which was formerly the world's largest online casino is looking to become the industry leader once again in a move that has seen the complete revamp of the PartyCasino website. GVC is now focused on giving end users a simple and transparent experience the company putting more weight on player entertainment.

Advertising Campaign And Ibiza Promo

The surprise move is being flanked by a major new advertising marketing campaign, which offers PartyCasino customers the opportunity to win an exclusive all-expenses paid party in Ibiza, which will see a performance by world-famous DJ Robin Schulz. The PartyCasino commercial aired for the first time on 12 June and will run on British terrestrial and satellite TV channels for three months. The aggressive campaign marks a new era for the casino as it looks to gain more exposure and improve market position.

Major Change At PartyCasino

GVC acquired the PartyCasino brand in 2016 and wasted no time in changing things, appointing new management given the task of establishing PartyCasino as a unique brand with its own identity as well as changing every element of its offer to end users. Since then PartyCasino has witnessed major change and this will not be lost on loyal customers using the website on a regular basis. This process started with the site's product line-up, which has been given a new lease of life with the addition of hundreds of games, each carefully chosen from the industry's leading developers to sit along side PartyCasino's unique home-grown titles.

Customer Focus

Each customer interaction has been redesigned signed GVC have taken over with a brand new colour scheme designed to draw in the customer. The results are impressive and the website, both on desktop and mobile, looks the part. The new PartyCasino logo is fresh and bold, mirroring the new owners’ approach. Moreover, the customer experience has been looked over with a fine toothcomb and since been improved to make for a more straightforward and enjoyable experience. PartyCasino has underlined its commitment to transparency in all promotional offers, certainly a major problem area for online casinos looking to draw in new users. Improved customer support and more efficient banking methods are also features of this new regime.

GVC Statement

GVC's Group Head of Casino Brands, Jon Salmon stated: “With this relaunch, our mission has been to revitalise the great PartyCasino brand. Everything from the look and feel, to the player experience, has been improved with a focus on creating something unique in the industry - a lifestyle casino brand that our players can live and breathe. Our Ibiza party campaign is an important statement of intent on the direction we are going and we have lots more exciting initiatives to come. Let's get this party started!”

About GVC Holdings PLC

“GVC Holdings PLC is a leading e-gaming operator in both B2C and B2B markets. GVC has four business segments with a number of brands; Sports Labels (bwin, Sportingbet, Gamebookers), Games Labels (partypoker, PartyCasino, Foxy Bingo, Gioco Digitale, CasinoClub), B2B and non-core assets. GVC acquired bwin.party digital entertainment plc on 1 February 2016. The Group is headquartered in the Isle of Man, is a constituent of the FTSE 250 index and has licences in more than 18 countries”.