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LeoVegas are continuing their expansion across Europe with the announcement that their sports betting platform Leo Vegas Sport is coming to Germany. German sports fans are preparing to say ‘Hallo’ to the Stockholm based company who already provide the increasingly popular platform to players in the UK, Ireland, Italy, Malta, and Denmark. The move has been described as the next “natural step” for the company as they grow towards becoming Europeans largest online gambling company.

German Sports Market

The launch of LeoVegas Sport in Germany comes only months after the platform was successfully introduced in Denmark. LeoVegas are hoping that they’ll be similarly successful with the sports mad German audience. Announcing the move, Tobias Scholz, country manager for DACH at LeoVegas said: “Germany is a large country and Germans love sports, especially football. When we launched LeoVegas Sport back in May 2016, it was only a matter of time until we offered this great product to sports fans in Germany”.

LeoVegas will be providing German players with their full sports betting offering that will be available both on laptops and through their new and improved sports betting app. LeoVegas are hoping that the upgraded, “lightning fast”, app will be a hit with the German audience and enable their continued expansion across continental Europe. The growth at LeoVegas shows no signs of slowing down, the company recorded record revenue in Q2 for 2017 at €49.7m, up 60% over the same period last year

Building a Brand

Publishing it’s H1 2017 results LeoVegas outlined their intentions to develop their betting and gambling assets outside the company’s native Sweden. In order to achieve their lofty ambitions, LeoVegas need to build a brand across Europe. The launch of LeoVegas Sport in Germany was accompanied by a multi-channel marketing campaign across social media and television combined highlighting in particular it’s mobile betting – high-speed betting, user-friendly interface, in play betting and cash out features. Scholz explained; “The launch campaign includes TV, digital and print advertisements. We have partnered with some of the largest sports networks in Germany to build brand awareness.”.

LeoVegas have also secured some high-profile sponsorship deals to generate brand awareness. Less than a week before the sports betting platform was launched in Germany the company agreed a partnership with the German Handball League. Under the agreement LeoVegas will become the official sports betting partner of the top tier of German handball, the Bundesliga, for two years covering the 2017-18 and 2018-19 seasons. LeoVegas will benefit from having their branding featuring prominently at major league events on interview boards and floor stickers as well as on all television coverage of the games. At the time Scholz again highlighted how Germany is “a very important growth market” for the company. The company has a history of sports sponsorship deals and is currently the lead sponsor of the English football teams Brentford and Norwich City.

About LeoVegas

LeoVegas was founded in Stockholm, Sweden, in 2011 by business partners Gustaf Hagman and Robin Ramm-Ericson. The company quickly established itself as an online casino that wasn’t afraid to do things a bit differently through unique marking campaigns and an innovative gaming platform. Through a single LeoVegas account players have full access to all three of LeoVegas’ excellent gaming platforms; LeoVegas Casino, LeoVegas Live Casino and LeoVegas Sport.

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