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Great news for Paddy Power with new partnership

Friday, Aug 4, 2017 06:56

Paddy Power sign new five-year contract


It’s been a busy summer for Paddy Power and this latest big signing will please Paddy power management and followers alike. Paddy Power have just entered into a five-year partnership with Sports Information Services (SIS). Paddy Power will be hoping to stay at the top of the sports operator table and under the five-year deal, SIS will provide Paddy Power branded retail television channels to the operator.

Innovation is at the core of the Paddy Power brand


Paddy Power pride themselves on their creative spark and with this deal, it looks like the renowned Paddy Power innovation will continue to flourish. Paddy Power will also become the first sports operator to utilise Complex Automated Production (CAP), which is a new production technology from Sports Information Services that enables operators to access a greater variety of content, This move should see Paddy Power continue from strength to strength on an online scale.

Paddy Power are delighted to have SIS on board as they look to entice more customers to their online site. Paddy Power’s director of product and innovation, Michael Ahearne, commented: “Paddy Power always aim to use the latest technology to ensure we’re providing our customers with the best product available, and SIS’s newly developed and innovative CAP is one of these tools.” Paddy Power know that their competitors will be keeping an eye out for new technology which will help them so this looks to be a very smart move from the Irish bookmaker.

Along with trying to attract new customers to their online site, Paddy Power will be hoping that this move pleases their loyal customers. Paddy Power value their customers greatly and this move will ensure that Paddy Power continues to offer a top of the range online service. Ahearne also stated that: “Our high street customers now benefit from a tailored, enhanced broadcast through Paddy Power TV, and in the short time it’s been available, the feedback has been very positive across the board. The flexibility and strong variety of content that SIS can provide are of great benefit to our shops and we expect Paddy Power TV to engage customers for years to come.”

SIS are thrilled to be collaborating with a global brand such as Paddy Power. Paul Witten who is the Commercial Director at SIS, added: “This is a landmark deal in retail betting live pictures broadcasting, with our innovative new CAP technology able to offer Paddy Power a flexible and affordable branded TV channel for its customers.” SIS and Paddy Power are both leaders in their respective industries and this deal should see both companies continue to grow from strength to strength.