Exciting Times for LeoVegas

LeoVegas Sport Launches in Denmark

LeoVegas has been granted a Danish license and the betting company will now offer markets on dozens of sports to Denmark’s punters. LeoVegas got the timing just right with this launch, coinciding with the beginning of the new Danish Superliga. The Superliga is Denmark’s top football division with current champions FC Copenhagen going unbeaten last season.

Major Boost

The Danish sports license is a major boost for the firm and there is bound to be plenty of new customers signing up with the start of the new football season. LeoVegas is a company focusing on regulated markets and this latest move underlines that. The company already has licenses in the UK, Ireland, Italy and Malta.

Company Statement

Gustaf Hagman, CEO of LeoVegas Group, stated: “The launch of LeoVegas’ casino has been very successful and LeoVegas has established itself as a brand in Denmark. We see a clear growth potential for Sports and strengthening, with today’s launch, our offer in the Danish market. Our goal is to offer Denmark’s fastest and most engaging sports gaming experience. In parallel with the launch of Sport, we have invested in our Live Casino where we now offer the market’s best live experience with the widest product range and exclusive tables for LeoVegas customers. With these launches, we strengthen LeoVegas’ offer in the Danish market.”

Norwich City FC Sponsorship

In addition to a two-year deal with Championship rivals Brentford, LeoVegas has also announced the three-year deal with Norwich where the firm will become the principal partner of the ‘Canaries’. The LeoVegas logo will appear on the team’s shirt, ensuring mass advertisement around the globe. LeoVegas replace Norwich’s previous sponsor Aviva, and with the team challenging for promotion to the Premier League next season, this deal could be an excellent money-spinner for the firm.

Norwich City Statement

The managing director of Norwich City, Steve Stone, stated on the partnership: “We are delighted to welcome LeoVegas as our principal partner for the next three seasons, and as such, they are making a vital commitment to Norwich City. It has been a positive summer for the club commercially, and this lucrative partnership with LeoVegas will generate vital income into Norwich City”.

LeoVegas Statement

John Sinclair, Head of LeoVegas UK, stated on the deal: “We’re very excited to be partnering with Norwich City, and this is a deal that cements LeoVegas’ presence in UK sport. We’re delighted to be working alongside the Canaries at the start of an exciting new era both on and off the pitch, and can’t wait for the new season to get started.”

LeoVegas UK Expansion

The deals with Norwich and Brentford further underline LeoVegas’ commitment to the UK market. Having already announced a partnership with rugby union side Leicester Tigers this year, the company has run a string of television adverts and has been endorsed by comedian Johnny Vegas. Expect to hear much more about LeoVegas on these shores.

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