Casumo signs three-year deal with Wembley's SSE ArenaTuesday, Mar 21, 2017 15:09
This new deal allows Casumo the ability to access the potential market within the 700,000 fans who attend various events at The SSE Arena each year. Events range from music and comedy to TV and sport so they will have a broad range of consumers to communicate with through this arrangement. The deal was agreed with the help of AEG Global Partnerships.
What the deal means for Casumo
The Casumo name and logo will be present on many internal and external screens at The SSE Arena. Casumo’s marketing department will develop engaging audio and visual content for fans at selected events over the three-year period. There will also be further opportunity to link with SSE Arena event-goers via all social media channels.
At the launch of the partnership, Nathan Kosky, Vice President, AEG Global Partnerships said: “Casumo’s products are designed to create stand-out moments and this is what fans at The SSE Arena, Wembley have been enjoying for over 70 years.
“The partnership will give Casumo access to some of the most engaged fans in the country and we’re very excited to be partnering with a brand who shares our ethos of creating unforgettable experiences.”
Greg Tatton-Brown UK Market Manager for Casumo said: “At Casumo we quickly understood that it is not only about having great casino games but also about the environment in which those are played. Our product is designed to optimise for happiness, create thrilling moments and make people smile – similar to the experience that The SSE Arena, Wembley delivers.”
A Casino with a Difference
Casumo is bound to bring its quirky style of advertising to this venture. A quick look at Casumo’s ‘About Us’ section shows that you’re dealing with a company which is just that little bit different!
“Casumo was founded in early 2012 when a parallel universe contacted us telling us that they were in desperate need of help,” it says. Such a refreshing change from the normal by-the-book and business-like approach most casinos have online. You get the impression right from the off that spending time at Casumo really could be great fun!
The casino’s mission, as stated on its homepage, is “We exist to erase boredom”. The colourful approach which is based around the funky mascot makes you feel like you are not on a casino site from time-to-time. Another nice detail is the ‘ticker’ bar on the left, letting you know who has just logged in, who has won free spins, who has won some money, all mixed with well-wishes from the casino itself. A very nice touch.
Prepare to see that little mascot and some innovative marketing ideas if you’re attending anything at The SSE Arena, Wembley, over the next few years!