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Casumo signs three-year deal with Wembley's SSE Arena

2017-03-21 15:09:47

This new deal allows Casumo the ability to access the potential market within the 700,000 fans who attend various events at The SSE Arena each year. Events range from music and comedy to TV and sport so they will have a broad range of consumers to communicate with through this arrangement. The deal was agreed with the help of AEG Global Partnerships.

What the deal means for Casumo

The Casumo name and logo will be present on many internal and external screens at The SSE Arena. Casumo’s marketing department will develop engaging audio and visual content for fans at selected events over the three-year period. There will also be further opportunity to link with SSE Arena event-goers via all social media channels.

At the launch of the partnership, Nathan Kosky, Vice President, AEG Global Partnerships said: “Casumo’s products are designed to create stand-out moments and this is what fans at The SSE Arena, Wembley have been enjoying for over 70 years.

“The partnership will give Casumo access to some of the most engaged fans in the country and we’re very excited to be partnering with a brand who shares our ethos of creating unforgettable experiences.”

Greg Tatton-Brown UK Market Manager for Casumo said: “At Casumo we quickly understood that it is not only about having great casino games but also about the environment in which those are played. Our product is designed to optimise for happiness, create thrilling moments and make people smile – similar to the experience that The SSE Arena, Wembley delivers.”