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Casumo Casino's partnership with the SSE Arena

2017-05-29 12:26:16

Negotiated by AEG Global Partnerships, this deal will allow Casumo unparalleled access to the 700,000 fans of music, comedy, TV and sport who visit The SSE Arena, Wembley each year. Casumo will have a visual and audio presence on internal and external screens at the venue and will develop advertisements to engage fans at certain selected events over the three-year period. There will also be an opportunity to reach venue fans through social media channels.

The Launch

At the partnership launch, Nathan Kosky, Vice President, AEG Global Partnerships said: “Casumo’s products are designed to create stand-out moments and this is what fans at The SSE Arena, Wembley have been enjoying for over 70 years. The partnership will give Casumo access to some of the most engaged fans in the country and we’re very excited to be partnering with a brand who shares our ethos of creating unforgettable experiences.”

Greg Tatton-Brown UK Market Manager for Casumo stated: “At Casumo we quickly understood that it is not only about having great casino games, but also about the environment in which those are played. Our product is designed to optimise for happiness, create thrilling moments and make people smile – similar to the experience that The SSE Arena, Wembley delivers.”

The Global Partnerships division of AEG is responsible for all sponsorships and partnership activations across AEG’s businesses in the UK and Europe, which include The O2, The SSE Arena, Wembley and Eventim Apollo.

A little about Casumo

Casumo is based in Malta and is an award-winning online casino. By combining social and real money gaming, Casumo has built the world’s first casino adventure, where the player not only collects winnings, but also points and trophies for every round played. Through design, technology & innovation Casumo’s aim is to disrupt a young, but in many ways immature industry. Since its inception in 2012, Casumo is still one of the fastest growing online casino operators in Europe.


Two players in two different countries won a combined total of nearly £7 million over the span of five days on online casino Casumo. The winners managed to win big in two separate games. The first such jackpot was won in Mega Fortune by a 28-year-old man who took home £2.8 million. The second win was registered in Mega Fortune Dreams on the 4th of April. It amounted to £3.9 million and is the record largest win ever recorded in the history of Casumo. Both players were contacted by a Casumo representative immediately after the wins were verified.

This is not the first time that multi-million jackpots were won at Casumo. In 2016 there were two such wins, with a punter from Sweden winning £2.6 million and a customer from the UK taking home £2.7 million. Also back in 2013, a Finnish player won £2.9 million.

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