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Big changes coming for Paddy Power!

2017-07-20 09:20:48

Amongst other things, Paddy Power have built up a reputation for liking to cause a bit of mischief. Fans of Paddy Power love this and is part of the reason why Paddy Power has become such a strong brand name. The social media guys over at Paddy Power are always providing creative and humorous content, which their followers adore. Some of the PR stunts that Paddy Power carry out are very brave and just recently Paddy Power erected a huge statue of British Prime Minister Theresa May on the coast of Britain, with her fingers depicting the EU to “flip off”.

Cunning Stunts

All of their marketing stunts seem to pay off as Paddy Power continuous to be always be at the top of the leader board in terms of popularity between all bookmakers in the market which has become increasingly competitive especially in online betting. However, Paddy Power might be worried that the huge headline making days could be about to come to an end, this is due to the Paddy Power advertising chief announcing lately that he is going to leave Paddy Power in order to set up his own creative business. Advertising chief – Ken Robertson was considered to be a key part of Paddy Power’s brand magic and Paddy Power are hoping his loss won’t lead to a decrease in popularity for the Irish bookies.