Betsafe announce Further Partnerships

Fuse Partnership

Marketing agency Fuse has been working with Betsafe since last year and has recently announced an extension of the partnership which will see the Omnicom Media Group subsidiary work across the brand's complete portfolio of properties over the next year to deliver brand experiences.

Betsafe Statement

Nicola Fitton, managing director of Betsafe, said: "We have been very impressed with the impact Fuse have had on our partnership with Manchester City over the last season and most recently the Betsafe Star Sixes event held at the O2. The broad experience and expertise Fuse provided has enabled us to quickly optimise our partnership programmes and integrate an expanded portfolio of properties into our latest ‘Passion overcomes the odds’ brand campaign."

Fuse Statement

Neil Callaghan, director at Fuse, said: "We are delighted to extend our relationship with Betsafe. They are one of the most ambitious and exciting online brands in the UK right now, which is using partnerships to great effect and making a real impact. Betsafe’s impressive and diverse partnership portfolio is developing all the time, providing great benefits to fans and customers. Along with their market leading Horseracing product, we have a lot of exciting campaigns to work on in the year ahead."

Saracens Partnership

English rugby union giants Saracens, who reside in the Aviva Premiership, have announced that Betsafe will be their new principal partner from the start of the 2017/18 season. Betsafe will now serve as Saracens’ official betting partner for the next three years, and the deal comes on the back of Saracens retaining the European Champions Cup at the end of the 2016/17 season. The gaming company’s logo will be seen on the back of the first team’s playing shirts until the end of the 2019/20 season.

Betsafe Exposure

The Betsson Group-owned brand will also receive strong advertising exposure throughout the club’s Allianz Park stadium, such as on billboards and at pitch-side. Furthermore, Betsafe will use the partnership to create unique and innovative digital content to bring fans of the three-time English champions closer to the action.

Saracens Statement

Heath Harvey, chief executive of Saracens, said “We are delighted to welcome Betsafe as a sponsor of the club. They are a company with a proven track record of partnering elite sports teams in the UK and we look forward to a long and successful partnership. We believe that we have partnered with a company who are extremely ambitious and have a drive and passion for innovation - values that we can strongly resonate with at Saracens.”

Betsafe Statement

Neill Simpson, the global Brand Manager at Betsafe, added: “We are delighted to announce our new partnership with Saracens today. Saracens is a club that is defined by professionalism, desire and outstanding performance and these are values that we reflect every day at Betsafe. We firmly believe that passion always overcomes the odds, and there is no passion like that of a Saracens fan or player. We are delighted to be part of the Saracens family and we look forward to supporting the team.”