Betsafe Aims to Overcome the Odds!

Betsafe has launched their new advertising campaign recently, titled: “Passion Overcomes the Odds”. Betsafe have brought British professional Boxer Tony Bellew on board for this advertising campaign. Tony Bellew, who became the WBC cruiserweight champion in 2016 and defeated former heavyweight champion David Haye last March, brings heavy artillery to Betsafe and their team. Betsafe will be hoping that this exciting advertising campaign will last the full twelve rounds.

A Fresh Collaboration

Betsafe have collaborated with creative marketing agency “Snap London” for this advertising campaign and Betsafe hope that bringing on board a high profile British sports star such as Tony Bellew will help to boost the Betsafe brand profile in the United Kingdom. Betsafe hope that this advertising campaign displays the thrilling similarities found between live sports and having a bet. The TV advertisement can be viewed on British TV channels – ITV, Channel 4, Eurosport and Sky Sports.

Tony Bellew is not the first British sporting icon that Betsafe have worked with. Other Betsafe brand ambassadors include former Tottenham Hotspur’s and current Birmingham City manager Harry Redknapp, while Betsafe have ongoing sponsorship deals with Manchester City and Cage Warriors.