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Betsafe Aims to Overcome the Odds!

Tuesday, May 23, 2017 10:38

Betsafe has launched their new advertising campaign recently, titled: “Passion Overcomes the Odds”. Betsafe have brought British professional Boxer Tony Bellew on board for this advertising campaign. Tony Bellew, who became the WBC cruiserweight champion in 2016 and defeated former heavyweight champion David Haye last March, brings heavy artillery to Betsafe and their team. Betsafe will be hoping that this exciting advertising campaign will last the full twelve rounds.

A Fresh Collaboration


Betsafe have collaborated with creative marketing agency “Snap London” for this advertising campaign and Betsafe hope that bringing on board a high profile British sports star such as Tony Bellew will help to boost the Betsafe brand profile in the United Kingdom. Betsafe hope that this advertising campaign displays the thrilling similarities found between live sports and having a bet. The TV advertisement can be viewed on British TV channels – ITV, Channel 4, Eurosport and Sky Sports.

Tony Bellew is not the first British sporting icon that Betsafe have worked with. Other Betsafe brand ambassadors include former Tottenham Hotspur’s and current Birmingham City manager Harry Redknapp, while Betsafe have ongoing sponsorship deals with Manchester City and Cage Warriors.

Football Legends in the Starting Line Up for Star-Studded Star Sixes


Betsafe has been announced as the official partner of the inaugural Star Sixes tournament. The Star Sixes tournament, which will take place in O2 Arena, London on 13th- 16th July will be shown live on Sky Sports. Betsafe will be delighted that former Liverpool and England captain Steven Gerrard will be joining the host of former international football superstars at the tournament.

Betsafe will publish official footage and behind the scenes videos which will serve to promote the Star Sixes tournament and the Betsafe Brand. Betsafe has also claimed exclusive rights to broadcast the action pitch side. The tournament itself will twelve nations compete for the Star Sixes trophy. Along with Betsafe being the official partner of the competition, Star Sizes was organised by Pitch International and sports management agency Football Champions Tour.

Nations which are competing at the Star Sixes tournament in partnership with Betsafe include England, Brazil, Germany, Spain, France, Portugal and Nigeria. Former football legends who will be showing that they never lost their skills include Steven Gerrard, Rio Ferdinand, Michael Owen, Carles Puyol, Roberto Carlos, Michael Ballack, Deco, Robert Pires and Jay-Jay Okocha.

Betsafe are a much-welcomed addition to the team, according to Star Sixes CEO – Neil Bailey. “We’re delighted to welcome such an established global gaming brand as Betsafe on boards as our official principal partner.

With all the football legends on show at the tournament, it is difficult to try to predict a winner. Home advantage might play a big impact on who will pick up the Star Sixes trophy. Betsafe bosses will be calculating the odds carefully, as each nation features former greats of the game. Betsafe have all the inside knowledge of the tournament so make sure to check out their website for odds on the tournament!