Betfred to try its hand in social gaming market2017-03-27 16:51:22
Gambling operator, Betfred, has launched a new mobile application in collaboration with Caleta Gaming. Therefore, the operator has expanded its service offering into the social gaming sector through this partnership.
Simply named ‘Betfred Social’, the app enables users to focus on free-to-play content with access to a large library of these games through the app, plus hourly and daily bonuses top up players accounts with coins to use.
In-app purchases are available within for players if they want more coins, or if they want to gift some coins to their friends so they can play games as well. The app is now available on Google Play, the Apple App Store and Facebook.
David Marcus, chief executive of social casino developer Caleta Gaming, said: “We’re really excited to bring these new games to the Betfred audience.
“It’s an incredible opportunity for players to engage with Betfred and play new content which has unique qualities.”
Betfred Social is now live for online, mobile and tablet play, and features a range of free-to-play slots and bingo games, as well as blackjack. It also features the exclusive Betfred Bonus King Blackjack and Magical Clover games, with two other titles, Jungle Beauty and Day at the Races, to be added in the coming months.
Some great news is that users can play via Facebook or without registering, and will be able to collect hourly and daily coin bonuses, as well as purchasing additional in-game currency.
"We are very excited to offer this social casino to a wide audience and want all players to have fun and enjoy playing Betfred Social," Betfred head of content Andrew Horne said of the launch.
It marks the operator's second foray into social gaming after it partnered social football games developer We R Interactive in 2012. This saw its brand featured in the game I AM PLAYR, a title which saw users take on the role of a professional footballer.
Betfred's development partner for its latest offering, Caleta Gaming, is the developer behind Brasingo, a social slot game which sees players progress through different environments based on famous regions and landmarks in Brazil. It has also developed another social slot app, Islands of Fortune, as well as Khamsa Poker.
A little bit about Betfred
Betfred is the World’s biggest owner-operator bookmaker with a retail estate of over 1370 shops. The company acquired the Tote in July 2011 for £265m and has been awarded an exclusive seven-year licence to operate pools betting on UK racecourses. Betfred last year sponsored over 600 races and is racing’s biggest supporter. The company is owned and operated by Fred Done who started with just one shop in Salford in 1967. The combined Betfred Group now employs over 10,000 people.
Best Welcome Bonus
Pots of LuckEnjoy a fine 100% Welcome Bonus up to £100 plus 20 Free Spins at Pots of Luck, today!!!#Ad New Players Only. Wager from real balance first. 50X wager the bonus. Contribution varies per game. selected games only. Wager calculated on bonus bets only. Bonus valid 30 Days from receipt/ free spins valid for 7 days from issue. Max conversion: 3x the bonus amount or free spins: £20. Excluded Skrill deposits. Withdrawal requests voids all active pending bonuses. Full T&C's Apply apply. 18+. BeGambleAware.org.Read ReviewClaim Bonus
UnibetDeposit with £10 and get £40 with Unibet!#Ad 18+. BeGambleAware.org. New Customers Only. Minimum deposit £10. 50x wagering requirement apply. Bonus will expire 30 days after opt-in. Further T&C's apply.Read ReviewClaim Bonus
PlayMagicalEnjoy a fine 100% Welcome Bonus up to £200 with PlayMagical!#Ad New Players Only. Wagering occurs from real balance first. 50X wagering the bonus. Contribution may vary per game. Available on selected games only. The wagering requirement is calculated on bonus bets only. Bonus valid 30 Days from receipt. Max conversion: 3 times the bonus amount. Withdrawal requests voids all active/pending bonuses. Excluded Skrill deposits. Full Terms apply. 18+. BeGambleAware.org.Read ReviewClaim Bonus
CasinoLuckCasinoLuck welcomes you with a superb 100% Welcome Bonus up to £50 and 50 Spins on the Starburst slot!!#Ad Terms & conditions apply. New players only. 18+. Min Deposit £20. Wagering requirement apply 35x. Offer valid for 72h. BeGambleAware.org.Read ReviewClaim Bonus
Vegas ParadiseGrab an excellent 50% Welcome Bonus up to £100 plus 25 Free Spins at Vegas Paradise!#Ad New Players Only. UK players only. Wager from real balance first. 50X wager the bonus. Contribution varies per game. selected games only. Wager calculated on bonus bets only. Bonus valid 30 days / Free spins valid 7 days from receipt. Max conversion: 3x the bonus amount or from free spins: £20. Min Deposit £10. Withdrawal requests voids all active/pending bonuses. Excluded Skrill deposits. Full Terms Apply. BeGambleAware.org.Read ReviewClaim Bonus