Betfred to try its hand in social gaming market

Gambling operator, Betfred, has launched a new mobile application in collaboration with Caleta Gaming. Therefore, the operator has expanded its service offering into the social gaming sector through this partnership.

Betfred Social

Simply named ‘Betfred Social’, the app enables users to focus on free-to-play content with access to a large library of these games through the app, plus hourly and daily bonuses top up players accounts with coins to use.

In-app purchases are available within for players if they want more coins, or if they want to gift some coins to their friends so they can play games as well. The app is now available on Google Play, the Apple App Store and Facebook.

David Marcus, chief executive of social casino developer Caleta Gaming, said: “We’re really excited to bring these new games to the Betfred audience.
“It’s an incredible opportunity for players to engage with Betfred and play new content which has unique qualities.”

Betfred Social is now live for online, mobile and tablet play, and features a range of free-to-play slots and bingo games, as well as blackjack. It also features the exclusive Betfred Bonus King Blackjack and Magical Clover games, with two other titles, Jungle Beauty and Day at the Races, to be added in the coming months.

Accessibility

Some great news is that users can play via Facebook or without registering, and will be able to collect hourly and daily coin bonuses, as well as purchasing additional in-game currency.
"We are very excited to offer this social casino to a wide audience and want all players to have fun and enjoy playing Betfred Social," Betfred head of content Andrew Horne said of the launch.

It marks the operator's second foray into social gaming after it partnered social football games developer We R Interactive in 2012. This saw its brand featured in the game I AM PLAYR, a title which saw users take on the role of a professional footballer.

Caleta Gaming

Betfred's development partner for its latest offering, Caleta Gaming, is the developer behind Brasingo, a social slot game which sees players progress through different environments based on famous regions and landmarks in Brazil. It has also developed another social slot app, Islands of Fortune, as well as Khamsa Poker.

A little bit about Betfred

Betfred is the World’s biggest owner-operator bookmaker with a retail estate of over 1370 shops. The company acquired the Tote in July 2011 for £265m and has been awarded an exclusive seven-year licence to operate pools betting on UK racecourses. Betfred last year sponsored over 600 races and is racing’s biggest supporter. The company is owned and operated by Fred Done who started with just one shop in Salford in 1967. The combined Betfred Group now employs over 10,000 people.