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Betfred release Documentary to mark 50th Anniversary

2017-11-10 13:24:35

Betfred punters have been enjoying a whole 10 months of special 50th-anniversary offers and promotions but things are stepping up an extra gear in October to mark the month when the first Betfred shop officially opened. As part of their 50th-anniversary celebrations, Betfred have released a documentary, The Betfred Story, which follows the history of the UK based bookmaker. The documentary, which is narrated by Northern Irish journalist and broadcaster Gordon Burns, traces the journey of Betfred from a single shop in Ordsall, Salford, into one of the UK’s biggest gambling operators with a billion-pound turnover.

“Rags to Riches”

The 4-part documentary series, which was produced by Betfred and 39 Pictures, tells the story of two brothers, Fred and Peter Done who grew a business from nothing in post-war Britain. Mark Pearson, Betfred’s Head of Media describes the documentary as “a real rags to riches story" but what hopefully comes across is that Betfred may be the biggest independent bookmaker on the high street but it is very much a family affair.”. The documentary uses archive footage from Pathe, Granada and the North West Film Archive as well as interviews with Fred Done, industry leaders and sports superstars to creating the enthralling story of one of the world’s largest independent bookmaker. It’s essential viewing for anyone with an interest in the history of sports or the gambling industry, documenting how things have changed over the past half a century.