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Betfred announce Partnership with Yggdrasil Gaming

Thursday, Aug 10, 2017 06:56

UK online gaming giant Betfred is set to bring players a wider selection of games with a new deal with Yggdrasil Gaming. Betfred are the UK’s 4th largest bookmaker, employing over 10,000 people across over 1,000 shops and multiple support centres. The Betfred Casino is one of the largest online casinos in the Europe providing players with a huge selection video slots as well as table games such roulette, poker and blackjack. A new deal with emerging software developers Yggdrasil will see the Betfred casino expand its already impressive selection of excellent slots.

More Slots for Players to Enjoy


Under the new partnership, Betfred players will gain access to Yggdrasil’s full selection of top quality slots. This includes popular titles such as Rainbow Riches# and Super Heroes as well as new games like Spina Colada and Sunny Shores. Betfred will also benefit from Yggdrasil’s promotional tools, Boost, and their social media sharing feature Brag.

Announcing the partnership, Commercial Director of Betfred, Russell Young reiterated Betfred’s aim to provide players with the best possible gaming experience and how this new deal will benefit the company and its players. “It is our number-one priority to give our customers a world-class playing experience, and that means offering them the most popular games. Yggdrasil is one of the industry’s most talked about games suppliers, and for good reason, so we are thrilled to add these fantastic titles for our players to enjoy.”

A Rising Star - Yggdrasil Gaming


Since 2013 Yggdrasil Gaming have been providing some the world’s most exciting online and mobile casino games. The software company has established itself as one of the industry’s most acclaimed and respected suppliers, providing content for some of the world’s biggest online gaming operators. The company is licensed in four countries; in the UK by the UK Gambling Commission, in Malta by the Malta Gaming Authority, in Romania by the National Gambling Office and in Gibraltar by the Gibraltar Regulatory Authority.

Yggdrasil Gaming have won some of the industry’s biggest gaming awards including the International Gaming Awards ‘Gaming Software Supplier of the Year 2016’ and EGaming Review’s (EGR) award for ‘Software Rising Star’ in 2015. The company is most famous for its excellent slots including popular titles such as Rainbow Riches, Legend of the Golden Monkey, ncinerator and Vikings Go Wild. Their top-quality slots have seen them recognized with EGaming Review’s ‘Slot Provider of the Year’ for both 2016 and 2017.

At the launch of the partnership Fredrik Elmqvist, CEO of Yggdrasil Gaming, explained that the company’s new deal with Betfair is a key part of their strategy to take their games to a more global audience. “Betfred is renowned for providing a great gaming experience, so it is a natural home for Yggdrasil slots. Since securing our UK licence, it has been a key strategic aim to place our slots with the market’s most important operators, and this is another important step towards that goal. We look forward to a long and fruitful relationship with Betfred both in the UK and beyond.”

Yggdrasil Gaming are at the forefront of new gaming technology using the latest developments in software design to provide players with a fantastic gaming experience. The company powers its games using a unique license platform which is works on both PCs and mobiles. They also use cutting edge HTML5 to code their games instead of the classic Flash system.