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Betfred - A hugely successful bookmaker built by Two Brothers

2017-10-07 11:00:00

As one of the UK’s biggest bookmakers, Betfred gets a lot of attention from both customers and the media. It does this by providing a huge range of high-quality gambling and gaming services to expand its customer base and improve its standing amongst the competition. But they haven’t always been the gambling giants that they are now and actually started as a single shop in Ordsall, Salford of all places.


In 1967 brothers Peter and Fred Done from Salford, England decided to set up a small bookmaker’s shop in Ordsall, Salford. They decided to name the bookies after the elder Done and so came up with the name ‘Betfred’ which of course the company still holds to this day.

As two sporting fanatics, the business was a fun little venture for the Done brothers but the success and profits that the two started receiving meant that expansion was on the cards in a big way. Pete and Fred bought their second location in Salford in 1969. They then began to expand their business further by setting up Betfred branches in different parts of the country and buying smaller betting agencies.