Betfair to move with the Techy-times!Monday, Jun 26, 2017 14:34
The championship race will be the UK's first professional drone race and will be held as part of London Tech Week, which features six of the best FPV (first person view) pilots.
"Drone racing is a sport made for betting," said DRL CEO and founder Nicholas Horbaczewski. "It combines the raw thrill of short track racing with the complexity and strategy of motorsports.
“The Allianz World Championship race will be the first time a live audience will see the thrill of professional drone racing up close, and the inclusion of betting will make it that much more exciting for fans. We're so excited to be able to bring this experience to drone racing with Paddy Power Betfair, a global leader in betting."
Betting on-site will focus on two separate bets, including individual heat winners for each of the seven heats as well as the overall winner of the Championship, with viewers able to bet on the racing through the Betfair Sportsbook app.
"This is a great opportunity and we're excited to see how a partnership like this will play out for us in the future given the rise in popularity of the sport of drone racing,” said Stephen Mault, head of marketing for Betfair. “Innovation and technology are the lifeblood of everything we do at Betfair and we are committed to constantly finding ways of enhancing and improving the experience of our customers."
Growing Interest Worldwide
The 2017 Drone Racing League season has six races and will be broadcast in more than 75 countries around the world, on channels including ESPN, Sky Sports, ProSiebenSat.1, Disney XD and OSN starting June. Last year it was seen by more than 75m viewers across the globe. The operator is yet to launch its drone racing markets on its UK-facing site.
Betfair Group plc is the world's largest Internet betting exchange. The company's headquarters are located in Hammersmith in West London, England. Since 9 March 2011 Betfair has operated its betting exchange under a Gibraltar licence. It was listed on the London Stock Exchange until it merged with Paddy Power to form Paddy Power Betfair on 2 February 2016.
Since Betfair was launched in June 2000 it has become the largest online betting company in the UK and the largest betting exchange in the world. Betfair claims to have over 4 million customers (1.1 million active customers) and a turnover in excess of £50 million a week. As of April 2013, the company employed 1,800 people worldwide, down from 2,300 people.
Betfair claims on average 20 percent better odds than those offered by a traditional bookmaker. Cash 4 Clubs is a sports funding scheme set up and funded by Betfair. The scheme provides sports grants to local community sports clubs.