Betfair teams up with JuventusMonday, Jul 10, 2017 13:45
Betfair is one of the largest and most well established online casinos in the industry. The company is an international, multi-channel sports and gaming operation. Betfair’s combination of unique products and innovative marketing results in a superb experience for all of its customers. A new sponsorship deal with one of the largest football teams in Italy, Juventus, is a massive coup for the company. Juventus are the current Italian Serie A champions and played their way to this season’s Champions League Final where they narrowly lost out to Spanish club Real Madrid.
Sports sponsorship has changed dramatically over the past decade, what was once a simple marketing ploy to raise brand awareness has turned into a multi-billion business platform. Football clubs teaming up with betting and online gaming companies is nothing new. In the English Premier League alone 10 teams are sponsored by betting and online gaming companies; West Ham (Betway), Swansea City (BetEast), Crystal Palace (ManBetX), Stoke City (Bet365), West Brom (UK-K8.com), Burnley FC (Dafabet), Watford (138.com), AFC Bournemouth (Mansion), Newcastle (Fun88.com) and Huddersfield Town (Ope Sports). They are all the main shirt sponsors with their logos appearing on all players and replica jerseys as well as appearing on club merchandise and around the home grounds.
This is a global business with companies based everywhere from China to the UK taking part. Outside of the UK, super clubs such as Real Madrid (Bwin) also have betting and online gaming sponsorships. Other companies have opted to become official partners with teams such as BetVictor and Liverpool.
A Winning Combination
The financial incentive for clubs to make sponsorship deals is clear but they are also hugely beneficial to the sponsors. Betfair has signed a multi-year agreement with Juventus to become their official gaming partner. This will provide Betfair with huge brand exposure with their logo appearing on the club’s training ground and Allianz Stadium in Turin which holds over 40,000 people. They will also have access to the clubs playing staff for marketing and promotional purposes. This includes superstars such as veteran goalkeeper and World Cup winner Gianluigi Buffon and Argentinian super striker Gonzalo Higuain.
Betfair will provide exclusive online content and special giveaways to Juventus fans. Betfair’s Director in Italy Claudio Di Zanni said “We are very proud to announce this partnership with Juventus, which has in its DNA values and characteristics we think are winning in sports as well as in business, such as prestige, leadership ambition. We believe that this partnership can create great opportunities for our customers and for all football fans.”
Betfair is one of the UK’s largest online casinos. The company has headquarters in Hammersmith in West London and Clonskeagh in Dublin. Betfair are licensed in Gibraltar and are part of the Paddy Power Betfair group. All of the games on the Betfair online casino are powered by the excellent software company Playtech. The site offers a wide range slots as well as table games such as roulette, blackjack and poker.