Betfair declare Record Breaking Bets Placed on Women's Sports this SummerWednesday, Aug 30, 2017 07:45
This summer has been nothing but great for the advancement and growth of women's sports around the world. As ever the events in the women's sporting calendar grew in popularity this year drawing in even bigger numbers of viewers than they ever have before.
So one can follow logically that there would be an increase in the amount of betting happening on those women's sporting events. But what is surprising is just how much the betting on Women's sporting events has gone up this summer. Betfair, one of Britain and Ireland's most popular sports betting companies have announced that this summer has broken the record for the most amount of betting on Women's Sports ever!
This can only be a good thing for Women's Sports when places like Betfair begin to see an upward trend in a sport they will latch on to that and promote it even more. This, of course, means the idea and the prestige of Women's Sports get pushed further into the public consciousness and more people will become interested in it. More interest in it means an increase in resources devoted to it which will further help the game develope and grow so that more women can play sport in better facilities and with higher stakes.
The record for the most bets placed on a Women's sporting event was broken earlier this summer when England faced off against India (and won) in the Women's Cricket World Cup Final. That saw a total of £40 million placed on the game.
The announcement from Betfair came ahead of the semi-final clash between the England and Dutch teams in the Women's Euro”s 2017. At that point, Betfair had traded over £30m on the tournament from over 50,000 customers, with a total of £6m on England games alone.
The press release does admittedly, in hindsight, look a little bit unfortunate due to the fact that England were outclassed by the Dutch and went home from the tournament after being beaten 3-0 in the semi-final. However what is great is the clear push from English sports fans towards Women's Football and in particular, their team as they clearly have enough pride in the Lionesses to place bets on them despite them not being the favourites in that match up, partially due to a home-field advantage.
Katie Baylis, Spokesperson for Betfair:
“It really has been a huge summer for women’s sport with the Cricket World Cup, Euros and the upcoming Rugby World Cup, and we have certainly seen unprecedented interest when it comes to betting on these events.
“The Cricket World Cup final, which saw England beat India, had record crowds and viewing figures and was also a betting record for us on a women’s sporting event, with over £40m bet on the Betfair Exchange.
“If they can make the final, we predict that game will become the biggest women’s football match in Betfair history in terms of volume, beating the £4m bet on the 2015 World Cup.”