Bet365 Record Profit in Australia for the First Time
2017-08-14 06:38:39Bet365 is one of the world’s biggest online gambling companies. The company boasts annual revenues of close to £1.5 billion and employs more than 3,000 at its headquarters in Stoke on Trent, England. Since its foundation in 2000, the UK based company has grown into one of the most well respected online gambling companies in the world by offering an excellent range of sports betting, casino games, poker and bingo to over 19 million customers in almost 200 countries. Their global success, however, has failed to extend to Australia where the company has recorded annual losses for the last five years. The bosses at Bet365 will be hopeful that their fortunes ‘down under’ have finally changed as they’ve posted their first ever profit in the region.
First Profits
Despite their reputation as one of the market leaders in the online gambling industry Bet365 has so far failed to establish themselves as major players in Australia. The company first launched its platform in the region in 2012 but has only just become profitable, although just barely. In the 12-month period ending March 26th Bet365 Australia recorded a meagre pre-tax profit of just A$1.2m (US $960k). The profit has been credited to the site’s increasing customer numbers as well as cost cutting measures such as decreasing a “levy expense” paid to racing and sporting bodies by A$1m. Papers filed with the Australian Securities and Investments Commission show that the Australian branch of the online gambling company posted betting revenue totalling A$101.4m for the period.
That figure was a 5% increase in revenue on the last fiscal year but Bet365’s earnings still pale in comparison to Aussie online gambling market leaders Paddy Power. Over the same period, the Irish bookmakers posted revenues of almost five times that of Bet365. Bet365 Australia’s total turnover amounted to A$2.5b, about 17% of the country’s online gambling market.
A Difficult Market to Crack
Australia is a notoriously difficult online gaming market to break into. Bet365 were somewhat late to launch their platform in the territory only making their platform available to Australian players in 2012. In the 5 years since, Bet365 Australia has accumulated losses totalling A$128 million. In 2014 the company recorded a net loss of A$41m while this was reduced in 2015 to A$10.9m. Despite this, the company directors are hopeful that now that Bet365’s Australian branch has finally recorded its first profit it will continue to grow and be profitable. Customer numbers at Bet365 Australia have grown year on year and the company is “committed to maintaining the present level of operations” to facilitate continued growth. Overall the Australian arm of Bet365 is only a small part of their global operation which recorded an annual profit of £448m last year.
Bet365 Australia, along with their competitors, will face a number of new challenges in the coming year with the introduction of several new gambling laws and regulations in Australia. The Australian gambling industry is set to be hit with further restrictions on television advertising and the imposition of a national point of consumption tax.
Check out our Bet365 Casino Review or go visit Bet365 Casino now!
Top Casinos
Best Welcome Bonus
-
Pots of LuckEnjoy a fine 100% Welcome Bonus up to £100 plus 20 Free Spins at Pots of Luck, today!!!#Ad New Players Only. Wager from real balance first. 50X wager the bonus. Contribution varies per game. selected games only. Wager calculated on bonus bets only. Bonus valid 30 Days from receipt/ free spins valid for 7 days from issue. Max conversion: 3x the bonus amount or free spins: £20. Excluded Skrill deposits. Withdrawal requests voids all active pending bonuses. Full T&C's Apply apply. 18+. BeGambleAware.org.Read ReviewClaim Bonus
-
Fortune Mobile CasinoGet your hands on an excellent £500 Welcome Bonus plus 150 Bonus Spins with Fortune Mobile Casino!#Ad First 3 deposits only. Min deposit £10. Max total bonus £500 and 150 spins. 30x wagering (dep + bonus). 30x on spins, 4x conversion, bonus and spins valid on selected slots. Full T&C’s apply. #AD, 18+ only, BeGambleAware.org.Read ReviewClaim Bonus
-
UnibetDeposit with £10 and get £40 with Unibet!#Ad 18+. BeGambleAware.org. New Customers only. Minimum Deposit £10 and Get £40 in Casino Bonus Funds. Debit card only. Up to 50x wagering, game contributions vary, max. stake applies, new customers must opt in and claim offer within 24 hours and use within 30 days. See full terms.Read ReviewClaim Bonus
-
PlayMagicalEnjoy a fine 100% Welcome Bonus up to £200 with PlayMagical!#Ad New Players Only. Wagering occurs from real balance first. 50X wagering the bonus. Contribution may vary per game. Available on selected games only. The wagering requirement is calculated on bonus bets only. Bonus valid 30 Days from receipt. Max conversion: 3 times the bonus amount. Withdrawal requests voids all active/pending bonuses. Excluded Skrill deposits. Full Terms apply. 18+. BeGambleAware.org.Read ReviewClaim Bonus
-
CasinoLuckCasinoLuck welcomes you with a superb 100% Welcome Bonus up to £50 and 20 Spins on the Book of Dead slot!!#Ad Terms & conditions apply. New players only. 18+. Min Deposit £10. Wagering requirement apply 35x. Offer valid for 72h. £100 Bonus/100 Spins includes 3 Deposits. BeGambleAware.org.Read ReviewClaim Bonus