Bet365 agree content deal with Greentube

Novomatic’s ‘Greentube’ division has agreed to a content partnership with Bet365.

Through this agreement, Bet365 will now have access to such slots as ‘Book of Ra’, ‘Lucky Lady’s Charm’ and ‘Sizzling Hot’ immediately.
Various other casino games from Greentube’s subsidiaries and third-party providers will also be made available to Bet365 customers.

Gernot Baumgartner, head of marketing and sales at Greentube, said: “We are thrilled to announce another successful partnership and are proud to offer our well-known games selection to Bet365 players.”

Bet365 currently provide games from several developers including Playtech, Microgaming, Quickspin, NextGen Gaming, Play’n GO, Ash Gaming, WMS, and IGT.

As ever, Bet365 will be making these games available to their members on the main site, or via mobile gaming on a smartphone.

This deal for Greentube is another signal of intent from the game developers. They showcased to the casino world what they had to offer at ICE 2017 last month.

Greentube proudly staged their latest multifaceted content and product innovations. Popular casino slots from the vast Novomatic games library, new mobile developments, the server-based gaming system Plurius, AWP online slots, live dealer games, social gaming solutions and much more, enchanted visitors at the legendary Novomatic stand.

Speaking at ICE 2017, Baumgartner commented: “ICE traditionally provides a great opportunity for interesting conversations with business partners. Amongst other achievements in this unique setting, we are particularly proud of another exciting content agreement with NetEnt. Greentube also announced the new partnership with Kambi by adding Kambi’s state-of-the-art sports betting service to enhance its online casino brands. Following the accomplishments at the show, we will continue moving forward to supply Greentube’s comprehensive games portfolio globally.”

A momentous attraction was the launch of a brand new 3D slot game “Darts Heroes” featuring four world-class darts players – Gary Anderson aka “The Flying Scotsman”, Michael van Gerwen aka “Mighty Mike”, Raymond van Barneveld aka “Barney” and Phil Taylor aka “The Power”. Guests had the chance to obtain signatures and try their luck at a competition led by acclaimed darts referee Russ Bray aka “The Voice” calling out the scores.

The Plurius system represents an integral part of the company’s Omni-channel solution. Plurius already offers a stellar portfolio of games, including blue-chip Novomatic titles and popular game content from various third-parties and subsidiaries. The content was displayed on a wide range of Novomatic’s market-proven cabinets including the V.I.P. Lounge and DOMINATOR Curve.

Greentube introduced the latest social casino developments with Greentube Pro, the innovative B2B social casino platform developed by BlueBat Games for the US market.
Furthermore, the North American arm of Greentube was extremely excited about winning the 2017 Gaming Intelligence Award for Social Casino Supplier of the Year.

Now that Greentube has partnered with Bet365 it is surely only a matter of time before they are expanding even further. Bet365 know their users and they know the casino and gaming market better than anyone. It really does seem to be the perfect match!

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