Aston Villa announce Unibet as New Sponsor

That’s right the company best known for their Sports-betting prowess has signed a deal with the Birmingham based Football Club. This deal is great news for Villa fans, sports betting fans and both companies involved in it. The arrangement will be especially great for the Unibet marketing strategy as their logo will be plastered on the front of the Aston Villa kit for every game that they play in the championship and beyond during the 2017/2018 season.

Being one of many sponsors of the Champions League it made sense for Unibet to expand their sports sponsorship portfolio into the English leagues as it is a huge market into which this sponsorship deal will help Unibet continue to penetrate effectively. Sports betting makes up a huge part of the Unibet business and so it is incredibly important that they keep getting deals like this that will boost their standing and brand recognition within English football and competitive sports in general.

The press release from the club had this to say on the deal:

"Aston Villa Football Club are pleased to announce Unibet as our new principal partner - as we today reveal this season`s home and away shirts.
Unibet are a multi award-winning online gambling operator and their logo will appear on the front of the new kits.

The deal with Unibet - part of the Kindred Group - is for the 2017/18 season. In addition to the presence on the front of the men`s version of the eye-catching new-look kit, Unibet will also be on the front of the shirt for Aston Villa Ladies.

Further on in the press statements Villa’s Chief Commercial Officer Luke Organ said of Unibet: "We are very pleased to partner with Unibet. They made it clear from the outset how important our fans will be to this partnership and their planned level of emphasis that they will put on our fans will be exciting to see come to life. The club`s size is reflected by the magnitude of this relationship with Unibet and we look forward to testing our data and digital abilities to drive value and provide a rounded partnership for us all to enjoy."

The deal seems to be welcomed by both sides of it with Unibet’s head of marketing for the UK Sam Mead saying:
"We are delighted to be partnering with Aston Villa in their push for promotion back to the Premier League.
"Unibet and Aston Villa are two of the biggest names in our respective fields with a rich heritage - Unibet genuinely understands football fans and, working together with Aston Villa, will be ensuring we enhance the enjoyment of their fans in all aspects of the beautiful game.
"We look forward to supporting Aston Villa fans and the Birmingham area with unique content and special betting opportunities."

It is unclear for how long the partnership will last however it is clear that both Unibet and Aston Villa are incredibly optimistic and positive about the whole thing. The future may well be very bright for these two partners and working together could prove to be a great decision on their parts.

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