A little bit of StanJames history2017-04-07 09:08:36
Steve Fisher and James Holder opened a single betting shop in the small British market town. For those wondering about the company's name, the name was a combination of the first two letters of Steve and his wife (Ann) and James.
In December 2007, after years of humble but stable growth, the Stan James group bought Betdirect - not just from any company, but from 32Red for a staggering £5.75 million. This figure represents best how within a mere 40 years in business Stan James has established itself as a key player within the gambling industry. In the following years, Stan James continued its expansion.
In 2008 Stan James purchased Betterbet from London bookmaker Better. The year after the once small British bookmaker entered the international market. Rather than swallowing yet another company, the Stan James brand decided to cooperate with Betkick Sportwetten, an Austrian company within the sports betting industry. The two companies founded SJBET. This cooperation had the advantage that Stan James profited from the market expertise Betkick possessed regarding the European markets.
Expansion into European Markets
This allowed Stan James to enter the Austrian, German and broader European market smoothly, without facing any major regulatory issues. In 2010 Stan James struck again and bought the bankrupt company Pagebet and its 27 branches - obviously, at a rock-bottom price.
In September 2015, there was big news for the company: The Unibet Group laid down £19 million on Stan James - one of the highest sums paid for an acquisition within the British gambling circuit.
Stan James' history of making smart business moves and never failing to acquire other betting companies that were struggling but showed potential, boosted the gambling company's worth. Furthermore, the Stan James management was among the first to take digital serious and market themselves successfully.
Aside from sports betting, Stan James provides players with several state-of-the-art online services, including slots, live casino games and bingo and poker rooms. The high standing of Stan James as a quality provider of online games has allowed the company to gain massive traction in its marketing campaigns. In fact, between 2000 and 2010, it ran the Stan James World Matchplay, which soon established itself as the second most important event in darts at the time - obviously, preceded by the World Professional Dart Championships. Stan James has also been highly successful in its Cheltenham campaigns and sponsors the final race in the 'Road to Cheltenham'. This has not just had a positive impact on the operator, but also on the festival itself which has been able to increases its viewer ratings massively.
In sum, Stan James is a prime example of a company that will continue to grow. Its success is down to three areas: business development, marketing and cooperation - all of which are excellently managed at Stan James.
Best Welcome Bonus
Vegas ParadiseGrab an excellent 50% Welcome Bonus up to £100 plus 25 Free Spins at Vegas Paradise!#Ad New Players Only. UK players only. Wager from real balance first. 50X wager the bonus. Contribution varies per game. selected games only. Wager calculated on bonus bets only. Bonus valid 30 days / Free spins valid 7 days from receipt. Max conversion: 3x the bonus amount or from free spins: £20. Min Deposit £10. Withdrawal requests voids all active/pending bonuses. Excluded Skrill deposits. Full Terms Apply. BeGambleAware.org.Read ReviewClaim Bonus
Mayfair CasinoClaim up to £400 in bonuses plus 175 Spins with Mayfair Casino!Read ReviewClaim Bonus
CasinoLuckCasinoLuck welcomes you with a superb 100% Welcome Bonus up to £50 and 50 Spins on the Starburst slot!!Read ReviewClaim Bonus
Genesis CasinoGenesis Casino welcomes you with a 100% bonus up to £100 + 300 Free Spins on Starburst!!#Ad 18+ Full T&C's Apply.. New players Only. £10 min deposit. £5 max bet using bonus. 40x wagering applies. Bonus valid for 14 days. 30 Spins will be credited instantly upon qualifying deposit + then 30 per day for 9 days on Starburst. Free Spins valid for 72 hours from credit. Max Free Spins winnings £100. Ewallets excluded. - BeGambleAware.orgRead ReviewClaim Bonus